How to appraise IDN Domains
From the time of writing this article I’ve been buying IDN Domains for about 3 months now. I’m not an expert at buying & selling an IDN but I’ll tell you I can vastly see the potential for the sale of an IDN more than most.
So with this guide I’m going to explain some things to look out for when you choose an IDN. As usually since all of my IDN domain names are Japanese I’m going to use my domains as examples.
1. Don’t believe normal domainers
I’m not writing this to disrespect other domainers but they are not looking at IDN as potential stock. 10 years ago most people that was in internet business’ didn’t look at URLs such as car.com or photo.com as anything special either. This is a potential necessity for other non English speaking nations. It’s extremely hard for the average Japanese business to find a clear easy to remember Roman based .com but with IDNs they can have an even easier to remember .com or .jp, etc. Most IDNs do not believe that IDNs are valuable or will have value.
2. Keywords
Targeting keywords that are short or category descriptions makes the IDN value raise. There’s a list of high value keywords floating around the net. See if you can get direct translations of those keywords. If not those words try to get words that mean the same. We own great category names like γγ¬γγ²γΌγ .com (TV Game), γγ½γ³γ³γ²γΌγ .com (PC Game), γ’γγ‘.com (Anime). These simple keywords are also used in search engines as category names so you can see how important they are.
3. Search Engine Results
First off when you buy a Japanese IDN DO NOT base how many results you have from Google.com or Yahoo.com. Right now I know you are thinking the writer of this is absolutely insane but please let me explain. For Japanese site results use Google.co.jp or Yahoo.co.jp the results from these two are more accurate for Japan. I’ve personally seen some common terms get low results on Google.com & I knew they were terms that should get high results. After typing the term again in the native Japanese site I found out the results are not the same.
Use the results from the market that’s in the language of the IDN.
4. Yahoo Categories
If you buy a keyword IDN domain & you put the term into Yahoo Japan & it redirects to it’s internal directory, betch your bottom dollar that you just purchased a high profile IDN. If you notice that your IDN is the actual name of a second to fourth level category name Yahoo Japan also it’s a very good sign.
5. OVT tool
As with the search engine results I advise you to not use the normal English based OVT tool for an Asian language based IDN. There actually is a OVT Japan tool. You can find it at the top of our forum. This tool let’s you see search results based on searches done within Japan where it actually matters. I thought this was obvious but not everyone knows this.
These results varies tremendously. As with our IDN portfolio most of our domains average more than 200,000 searches a month for the terms. More than 10 get close to a million a month.
6. OVT stats with EXT
To be honest IDN domains with ext & OVT results are rare. I was on one forum & was told by one domainer that my γγ½γ³γ³γ²γΌγ .com (Computer Game) wasn’t worth much because it doesn’t show OVT results with an extension. Sorry but I decided to buy one with an extension (I’ll show you guys how to find them later) but there is no way that, that domain is worth more than my generic terms like Anime, TV Game, PC Game, or Hair. It’s just not possible.
7. Think as if it was the translation was an English .com
Most of my portfolio was bought with this in mind even though I am also fluent in Japanese. If I owned the translation of these terms would I be sitting on a goldmine or not. If I owned hair.com would I be able to sell it for a high profit? If I owned sale.com would I make a good profit for it? The answer for me is yes that’s why I own the Japanese translations.
My last & final point would be to use your common sense & be patient. I know that personally many new IDNers will develop & buy IDN domains because of the info that this site provides. Don’t hesitate others are waiting & researching domains. I’ve lost about 1 excellent one that I really wanted but the same day I did buy my best IDN. Others are watching & waiting to buy. After Microsoft launches Window’s Vista the IDN market & use will open up more. Invest before all the good one’s are gone…