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Old 10th April 2007, 12:59 PM
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China Online Ad Boom Begins

Tencent Inc, the largest instant message service provider in China, will focus more on online advertising to diversify its portfolio and compete with Sina.com and Baidu.com in the country's rapidly growing Internet ads market, company officials said yesterday.

http://www.chinadaily.cn/bizchina/20...ent_847331.htm
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Old 10th April 2007, 01:20 PM
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Re: China Online Ad Boom Begins

Upgrade it branding?

What does that mean?

How do you upgrade QQ.com?
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Old 10th April 2007, 03:01 PM
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Re: China Online Ad Boom Begins

Tencent has the reputation of being for "kids" or teenagers who do nothing but chat and play games.

I guess by "upgrading their branding", they mean that they want to change their image to appeal to a broader demographic, and gain the respect of advertisers.
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Old 10th April 2007, 03:13 PM
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Re: China Online Ad Boom Begins

Quote:
Originally Posted by zenmarketing
Tencent has the reputation of being for "kids" or teenagers who do nothing but chat and play games.

I guess by "upgrading their branding", they mean that they want to change their image to appeal to a broader demographic, and gain the respect of advertisers.
Yes, but does this involve changing the name? Are they looking at switching to IDN Address?
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Old 10th April 2007, 03:50 PM
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Re: China Online Ad Boom Begins

Why would they want to do that? That means they wouldn't be as cool anymore with kids who are the primary consumers of the chat and games product.
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Old 10th April 2007, 04:48 PM
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Re: China Online Ad Boom Begins

Their corporate name is really weird, tencent. Not tencents?
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Old 10th April 2007, 05:19 PM
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Re: China Online Ad Boom Begins

Touchring, it's because their actual brand is 腾讯 for which the pinyin is "teng xun" -- I guess they decided "Tencent" sort of sounded like that.

Bizarrely, 腾讯.com is showing as available in whois, however it is showing as not available during registration attempts. (Using Moniker)

Looks like they own 腾讯.net however:
http://whois.domaintools.com/xn--r70as2s.net

So, there might be some IDN plans in the future for this company.
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Old 10th April 2007, 06:42 PM
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Re: China Online Ad Boom Begins

Quote:
Originally Posted by zenmarketing
Bizarrely, 腾讯.com is showing as available in whois, however it is showing as not available during registration attempts. (Using Moniker)
Even more bizarrely, it's because it's blocked by their registration of the trad variant.

Talk about back arsewards.
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