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Old 15th March 2006, 09:28 AM
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Edwin Edwin is offline
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Future scenarios

Let's go on a journey to the future... at least, to a choice of possible futures, some of which are enough to set your heart racing faster


SETTING THE SCENE
IE7 is in widespread use (50%+ penetration), meaning that most web users can potentially access IDNs. Many large companies are making use of IDN in memorable advertising campaigns, and some have gone pure-IDN for their corporate websites. You're sitting on a portfolio of totally generic IDN in the key TLDs (.com and/or main ccTLD)

THE GLOOMY PESSIMIST'S SCENARIO
Click-through rates: 10% (approx 2x current levels)
Traffic: 5x current levels
CPC: No change (same as current levels)
OVERALL PICTURE: 10x improvement over current levels

THE PESSIMIST'S SCENARIO
Click-through rates: 15% (approx 3x current levels)
Traffic: 10x current levels
CPC: 50% more (1.5x current levels)
OVERALL PICTURE: 45x improvement over current levels

THE MODERATE'S SCENARIO
Click-through rates: 20% (approx 4x current levels)
Traffic: 20x current levels
CPC: 50% more (1.5x current levels)
OVERALL PICTURE: 120x improvement over current levels

THE OPTIMIST'S SCENARIO
Click-through rates: 25% (approx 5x current levels)
Traffic: 30x current levels
CPC: 100% more (2x current levels)
OVERALL PICTURE: 300x improvement over current levels

THE EXUBERENT OPTIMIST'S SCENARIO
Click-through rates: 30% (approx 6x current levels)
Traffic: 50x current levels
CPC: 150% more (2.5x current levels)
OVERALL PICTURE: 700x improvement over current levels

NOTES
Click-through rate is the % of visitors to a parking page who click on an ad.
Traffic is self-explanatory
CPC is the revenue generated per click
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Last edited by Edwin; 15th March 2006 at 09:31 AM..
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