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Old 29th April 2007, 10:05 PM
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Going local!!

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But more importantly, it signals that the big Net market opening up is for regional language portals. The Web is set to replicate the trend seen in India in newspaper readership and satellite TV viewing. Once conditions are right, regional and local traffic will flower, because that is where the numbers are.

That localisation is the way to gain numbers on the Net is a no-brainer, and Microsoft sensed that back in 2004 when it launched its Local Language Programme to create Language Interface Packs for its software.

Meanwhile, also last week, the Wall Street Journal was reporting that newspaper publishers in the West sense that the traffic to their websites is stagnating, though most major English language newspapers are investing heavily in their Internet presence.
http://www.hindu.com/mag/2007/04/29/...2900110300.htm
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