Nissan's new Japanese IDN site promoted on TV Commercial

[domainguru]

Originally Posted by Rubber Duck

Thanks.

It looks as though Nissan are committing to using IDN for Web Promotion.

This is just one advert, but then it will take time to make and roll-out adverts across the board.

It may well be to some extent they will use this one initially to find out who is typing and what browsers they are using, before using them more widely.

I think the clear message from this is that Nissan or at least their Ad Agency expects people to type-in IDN. If they didn't, this would be a totally pointless exercise. I don't think these guys would be using probably their biggest Client as a guinea pig, unless they were very confident it would work. Unlike those in the domain industry that are noted for their ability to express opinions based on zero research, I somehow suspect that the Ad Agency have either done their homework by doing research including polling.

Or maybe they have just concluded it is a no-brainer. If that is the case then every other Ad Agency in Japan is likely to reach a similar conclusion. If the decision is based on market research then same thing applies. This is coming, and it is coming soon. There is almost certainly a lot more of the same waiting in the wings just waiting for the order to roll it.

Perhaps they just figure people will type the domain into Yahoo! rather than the browser address bar? If they do that, the domain will get returned top of the search results, and people will be able to click through to the site, regardless of whether they have IE7, IE6 etc.

[Rubber Duck]

If they figured that then Japan is definitely about to go IDN and there is no reason for them to wait.

Originally Posted by domainguru

Perhaps they just figure people will type the domain into Yahoo! rather than the browser address bar? If they do that, the domain will get returned top of the search results, and people will be able to click through to the site, regardless of whether they have IE7, IE6 etc.

[bwhhisc]

Originally Posted by domainguru

Perhaps they just figure people will type the domain into Yahoo! rather than the browser address bar? If they do that, the domain will get returned top of the search results, and people will be able to click through to the site, regardless of whether they have IE7, IE6 etc.

A whole new verison of the "type in", and most probable way many will search.
Be interesting to know how much traffic Nissan is getting, maybe an indicator is to watch the Alexa ranking?

[Rubber Duck]

Originally Posted by bwhhisc

A whole new verison of the "type in", and most probable way many will search.
Be interesting to know how much traffic Nissan is getting, maybe an indicator is to watch the Alexa ranking?

Maybe, but hopefully Alexa.CN will be be launched at T.R.A.F.F.I.C China.