Nissan's new Japanese IDN site promoted on TV Commercial

[Olney]

I just got this via Mixi (Japanese Social network)

Nissan has a new TV commercial (I haven't seen the commercial yet)
But the new promotions is this site for TIIDA

This is the Nissan Blog

http://blog.nissan.co.jp/TIIDA/

This is the domain
http://艶やかコンパクト.com

Someone in mixi wrote they viewed it from a TV commercial

The site forwards to nissans campaign page but it's a first I'm hearing a major global brand is using an IDN domain in a TV commercial.

As all of us in Japan know once somebody big does something new it can be duplicated very quickly.

I've always thought it was going to be accepted as campaign domains first & just had this conversation with another member about it.
One of the main reasons for a company to be hesitant for using a full IDN site for the campaign is the tracking tools.

Credit has to be given on who ever made the pitch for this one.

[markits]

Awesome

[Olney]

Any if you guys find stuff like this in other languages please inform us...

[rhys]

indeed awesome

[Rubber Duck]

Told you so! They are simply waiting for IDN support to arrive. If Nissan are doing this do seriously believe that most large Japanese companies are not going to be doing it as well? I doubt very much whether they will all need to witness this behaviour. Most will already know.

Anyway, thanks Craig, its is good to have some real first hand news coming from Tokyo!

Originally Posted by Olney

I just got this via Mixi (Japanese Social network)

Nissan has a new TV commercial (I haven't seen the commercial yet)
But the new promotions is this site for TIIDA

This is the Nissan Blog

http://blog.nissan.co.jp/TIIDA/

This is the domain
http://艶やかコンパクト.com

Someone in mixi wrote they viewed it from a TV commercial

The site forwards to nissans campaign page but it's a first I'm hearing a major global brand is using an IDN domain in a TV commercial.

As all of us in Japan know once somebody big does something new it can be duplicated very quickly.

I've always thought it was going to be accepted as campaign domains first & just had this conversation with another member about it.
One of the main reasons for a company to be hesitant for using a full IDN site for the campaign is the tracking tools.

Credit has to be given on who ever made the pitch for this one.

[rhys]

Spin Machine

How would the anti-IDN crowd spin this?
"This is an experiment that is doomed to failure when 95% of people who type-in get error messages because they have IE6 not IE7. If ever IDN was going to have a shot, this is going to end their chances. Luckily, I still have hundreds of shi**y 4 word combination typo ascii domains to sell wankers for cheap."

How might Frank's blog take this news?
"Apparently according to a very knowledgeable friend next gen voice recognition technology will make all domain names except for great ascii domains obsolete within our lifetimes. The tolerances built-in to these technologies will even allow people with Chinese accents to pronounce english words with the precision of an english native speaker. Could this be the end for IDN before it even begins?"

[Rubber Duck]

I don't believe that Frank is deliberately trying to spin anything, but he does have a very US-Centric view of the way the World works. I don't believe he has the xenophobic passion of some of the ASCII crowd, but I think he does seriously believe that World Trade is dominated by English Marketing, and will increasingly become so. I have this morning attempted to explain to him why he is wrong. I hope and trust that he will take such an outright rebuke in the spirit is was intended. I think, however, this young man has a maturity beyond his years, unlikely some of the elders from that community.

Originally Posted by rhys

Spin Machine

How would the anti-IDN crowd spin this?
"This is an experiment that is doomed to failure when 95% of people who type-in get error messages because they have IE6 not IE7. If ever IDN was going to have a shot, this is going to end their chances. Luckily, I still have hundreds of shi**y 4 word combination typo ascii domains to sell wankers for cheap."

How might Frank's blog take this news?
"Apparently according to a very knowledgeable friend next gen voice recognition technology will make all domain names except for great ascii domains obsolete within our lifetimes. The tolerances built-in to these technologies will even allow people with Chinese accents to pronounce english words with the precision of an english native speaker. Could this be the end for IDN before it even begins?"

[Olney]

Recently companies & individuals are noticing a massive amounts of IDNs in the search results. Companies who are competitive are noticing, but corporations themselves do not actively control their compaigns, it's the ad agencies.

I bought the domain for a product name on the first. One person bought the brand name of the product & has ranked #3 for it since the 2nd or 3rd. On the 5th one person bought 30 related IDNs & most likely to keep competitors from having these.

The big companies are slow to move until they see someone else do it. Nissan campaign is definitely one of the bigger ad agencies in charge. Smaller companies are moving faster.

As far as Frank or anyone who doesn't invest in IDNs. They already have their fortunes in the markets they know well. I don't expect them to be experts in the global game. Then again most might know a lot more than they are actually saying...

[touchring]

Originally Posted by Rubber Duck

I don't believe that Frank is deliberately trying to spin anything, but he does have a very US-Centric view of the way the World works.

If there wasn't a US centric view in the domain community, would you think that you and I, and many of us here will be that far in the game? There would be 10 times of TDC and we would be left with scraps.

Like what Olney says, we can't count on likes of Frank to come on board, they missed the boat and this is it, they would have to find other opportunities in which they can get an early bird advantage. Timing is everything thing in the domain business. Capital helps, but timing is still the most important imo, especially so for big names.

And just in case if Frank is counting on another dot com bust to free up idns, i think this won't happen, there is no dot com hype in idns today, and idns are sitting comfortably in the hands of the dozens of us wiht only 7$ renewal fees, for which the best names are already well covered by PPC.

[Alphamale]

the .jp version of that name also points at that same ad.

interestingly they chose the .com to go to market on.

[Rubber Duck]

Hype? The market is pretty much non-existent at the moment, due to the interminable delays in rolling out the browser, which is the real problem associated with IDN and utter nonsense that has been instilled in the minds of potential investors by the bollocks talkers on this forum.

A small percentage of the members are all in, the rest are just navel gazing and comforted by the idea that simply interjecting the IDN acronym into the conversation is somehow going to make them rich. It won't. Just as we are being kidded into believing that development is yielding massive positive cashflows right now. It is not. If it were there would be a healthy aftermarket. I am not saying that one or two players are not covering costs, they surely are, but the returns are not massive in terms of the investment, otherwise the banks would not be able to operate for the piles of IDN business plans landing on their desks.

By the same token holders of IDN are not about to give them away to those that think they can turn up at the last moment and take them cheapily. I had an end user turn up yesterday trying to buy a Thai domain. He has ten years invested in his site but expected me to part with domain for $200. We didn't even get around to discussing what the real price might be. All I do know is that by the time he comes around to getting things straight in his mind is that it will cost him a lot more than it would have yesterday.

Originally Posted by touchring

If there wasn't a US centric view in the domain community, would you think that you and I, and many of us here will be that far in the game? There would be 10 times of TDC and we would be left with scraps.

Like what Olney says, we can't count on likes of Frank to come on board, they missed the boat and this is it, they would have to find other opportunities in which they can get an early bird advantage. Timing is everything thing in the domain business. Capital helps, but timing is still the most important imo, especially so for big names.

And just in case if Frank is counting on another dot com bust to free up idns, i think this won't happen, there is no dot com hype in idns today, and idns are sitting comfortably in the hands of the dozens of us wiht only 7$ renewal fees, for which the best names are already well covered by PPC.

Originally Posted by Alphamale

the .jp version of that name also points at that same ad.

interestingly they chose the .com to go to market on.

That is because it is about status and prestige rather than narrow nationalistic pride.

They have the differentiator they are looking for in the script. They have no need for a localised extension.

Furthermore, the real prestige with dot JP is in the co.jp as only elite companies can register these. Anyone can register IDN.jp. Are they really going to queue up to join the ranks of the blogging community?

Unfortunately, IDN.co.jp does not support IDN. Migrating to dot JP is only likely to cause confusion, so it makes much more sense to migrate to dot Com.

[rhys]

Well no offense to Frank. I like his blog and I do believe that he is a searcher not a spinner which is a very good thing. It's just on the IDN issue, he spits out some really bizarre logic - give him a fact or two and his conclusion is wow. One would rather his opinion on this topic be tempered a bit more by discussion with those of us who understand the topic better.

Originally Posted by Rubber Duck

That is because it is about status and prestige rather than narrow nationalistic pride.

Wow, RD, you really understand the Japanese.

Sample of one issue again. Let's take a measure when the party really gets started. Too early to wet our pants on the .com and .jp issue again.

[mulligan]

Originally Posted by Rubber Duck

Unfortunately, IDN.co.jp does not support IDN. Migrating to dot JP is only likely to cause confusion, so it makes much more sense to migrate to dot Com.

I wonder if IDN.co.jp will arrive and if they do roll it out Im guessing there will be strict registration restrictions in place to protect Japanese companies, much as it is for ASCII.co.jp now ..
So what effect would that have on IDN.jp?
Hard to say but if it becomes imbedded in the psyche of Japanese surfers then they would likely become acustomed to it fairly rapidly .. of course if Japanese IDN type in ever materalises (And thats an unknown) then there would be a traffic spill over to IDN.jp from those who forget the .co bit so it would make sense for companies to secure both.
Then there's the .com still floating around so they would probably like to have that, and the .net as well if they can get them.

Will Japanese businesses go the way of the .com or stick to their own extensions?
I have nothing to compare it to, does anyone know if .co.uk is as popular as .com?
Is it common practice in Japan for companies to use ASCII.jp & ASCII.co.jp versus ASCII.com?

[Olney]

I'm not sure about IDN.co.jp because it was so strict in the past registering a dot jp is just easier. Also a company can only have one so it might not be financially rewarding making companies choose between an ASCII.co.jp or IDN.co.jp most companies already own their company IDN.jp anyway.

[Rubber Duck]

I have been struggling with this Nissan Site most of the morning, finally solved it by removing Opera and Reinstalling which gave me this Flash Update that I needed to view the site properly. Anyway, it is worth the wait because Nissan are actually advertising this on their main ASCII site. This is not just something that is stuffed away on a back-burner. This is hot and live on their current ASCII site:



or better still:

http://www2.nissan.co.jp/TIIDA/ADEYAKA/top.html?ID=08

And for those still struggling with the technology:

http://img512.imageshack.us/my.php?i...7130431yr6.jpg

[thegenius1]

Another Great Milestone On The Road To Riches & Diamond Rings

[bwhhisc]

Originally Posted by Olney

Companies who are competitive are noticing, but corporations themselves do not actively control their compaigns, it's the ad agencies.

This is really good news and the kind of exposure that can create waves across the media. You are absolutely
right about ad agencies. That is why it has been mentioned over and over that ad agencies are going to a
"field day" with IDNs. In the US, any bonafied ad agency gets a 10% "discount" on all advertising they place
for their clients so they love new campaign$ of any type.

[idnceo]

Here is the CM Olney is talking if you wanna watch it

http://www2.nissan.co.jp/NEWS/CM/cm.html?movie=NH_003

[Rubber Duck]

Thanks.

It looks as though Nissan are committing to using IDN for Web Promotion.

This is just one advert, but then it will take time to make and roll-out adverts across the board.

It may well be to some extent they will use this one initially to find out who is typing and what browsers they are using, before using them more widely.

I think the clear message from this is that Nissan or at least their Ad Agency expects people to type-in IDN. If they didn't, this would be a totally pointless exercise. I don't think these guys would be using probably their biggest Client as a guinea pig, unless they were very confident it would work. Unlike those in the domain industry that are noted for their ability to express opinions based on zero research, I somehow suspect that the Ad Agency have either done their homework by doing research including polling.

Or maybe they have just concluded it is a no-brainer. If that is the case then every other Ad Agency in Japan is likely to reach a similar conclusion. If the decision is based on market research then same thing applies. This is coming, and it is coming soon. There is almost certainly a lot more of the same waiting in the wings just waiting for the order to roll it.

Originally Posted by idnceo

Here is the CM Olney is talking if you wanna watch it

http://www2.nissan.co.jp/NEWS/CM/cm.html?movie=NH_003

Other commercials from Nissan

http://www2.nissan.co.jp/NEWS/CM/top.html

Aflac has also been doing the same on their tv commercials for a long time.

http://www.aflac-ikiru.com -- Click where it says がん保険CM on right sidebar --

[Olney]

As a random bit of coincidence I actually ran into the Italian guy in the ad Ginza today (I keep forgetting his name).
I was rushing back to my office after going shopping to get something for a coworker leaving so I didn't have time to ask questions...
He's a real huge foreign talent here in Japan...