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PPL in japan don't watch "TV" but have their own word for it. so not everyone knows what .tv is for.
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I guess I just assumed that .tv would be mapped with DNAME into the appropriate characters for native languages. But it being a ccTLD itself that may not be true.
Either way I would stick with the major keywords for .tv - news, sports, sex. It is not worth registering lower tier keywords in IDN.tv IMHO.