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Old 19th April 2008, 04:40 PM
Ross Ross is offline
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The power of a good domain in advertising

I started up an adwords campaign today for a air-travel affiliate site of mine.

The domain is two words which match a fairly popular search term.

I wrote the ad copy and bid on 15 different highly targeted searches, one of the bids exactly matching the domain name itself.

My ad ran in spot 4 for the keyword bid that matched the domain name, but it still got a 71.4% CTR !!! - 5 clicks from 7 views. I am beating 3 competitors even though I am using lower bids. The next highest CTR was 16.6%.

Behold the power of a good, generic domain - they convey nearly absolute authority in the user's mind.

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