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Old 24th July 2008, 04:33 PM
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Dragons neglect domain names

Dragons neglect domain names

July 24, 2008

Quote:
Contestants on TV's Dragon's Den may face a tough grilling from Duncan Bannatyne et al, but there's one important question that has never been asked on the programme.

Domain name company Sedo has claimed that while the the Dragons focus on issues such as financials and product patents, they don't ever think about domain names.

"I have never once heard the judges asked a contestant whether they have registered the best internet domain names to promote or sell their products," said Nora Nanayakkara, director of business development at Sedo.

"In 2008 it's a shame that the public face of the UK entrepreneur movement doesn't seem to realise that how an organisation presents itself on the web can make or break a business – and the right domain name is a big part of that," Nanayakkara continued.
http://www.webuser.co.uk/news/news.php?id=264182

http://www.bbc.co.uk/dragonsden
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