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Originally Posted by mkellerman
I looked around some Japanese language web-sites about domains and I found that there is a focus on SEO. In other words, names that are many years old, have good PR or have many back links are in demand. Keyword domains such as those people in the US and other countries value highly do not seem to be in demand in Japan. In addition, according to stats from JPNIC ( http://jprs.co.jp/en/stat/domains.html) the number of .jp IDNs is actually declining.
It is puzzling to me why in Japan there is little interest in generic keyword domains and also, why interest in IDNs appears to be declining.
Does anyone have any ideas about this? |
Understanding of SEO is still relatively primative in Japan. The Japanese didn't really encounter much keyword match in the past - think about it - everyone held keywords in english and the japanese searched in Japanese so they never saw firsthand the value of keyword match. Additionally, there is no type-in culture yet in Japan. Therefore the two key pillars for generic domain value is not apparent to them yet: type-ins and the SEO value of keyword match. Of course, some SEOs in Japan do understand this, mostly though I find their knowledge is pretty basic at this stage.
As to why .JP is on the decline, it's only been apparent for 2 months, so I would hesitate to even confirm that it is really a trend at this stage. However, if you pushed me for a guess, I would say that the Japanese might be betting against an aliased .JP and .日本 extension with the recent news that it launches next year some time. In other words, Japanese are saving their money to invest in .日本 when it comes out. However, if the indications we have from JPRS are correct that they are leaning towards aliasing, all of those guys are going to be sh** out of luck.