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Old 25th July 2007, 11:18 AM
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What awaits Google in Runet?

The Russian context advertising market is rapidly developing, its volume amounting to $ 110 mln. and surpassing the 2005 index 2.5-fold. At present the greatest part of the advertising budgets in Runet are being divided between the domestic players. However, Google, the world online advertisement leader is becoming more and more active in Russia. The question is whether the world giant will be able to operate successfully in the domestic market and what the domestic operators can set off against Google. CNews questions the Russian companies – leaders in the context advertisement market on the given topics.

Runet is undoubtedly one of the most perspective and important for Google markets. However, its position in our country is not significant. In the foreign internet sectors the company’s position is rather stable in most cases. Both in Europe and in Asia Google services are very popular with the internet users and, at least, are in the third place. In Russia the domestic players are very strong and they do not let the US giant strengthen its positions.

Insufficiently high popularity of the advertising space in Runet made Google advertise itself, which is not characteristic of the internet giant. The company started promoting its search engine and Gmail mail service in the Russian market. The market participants are sure Google attempts might produce some results: “At present Google is in the third place in the context market, - Lev Gleizer, AdWatch Director General believes. – In reality, everything depends on the search requests number Google handles in Runet. If in the given market it occupies about 25%, it is logic to suggest in the context advertising market its share comes to 10%”..........

http://eng.cnews.ru/news/top/indexEn...7/07/23/259929
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