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Old 28th July 2007, 11:45 AM
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Papers losing realty ads to online

NEW YORK: It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed this week.

What's worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That's because a significant chunk of those advertising dollars are moving — you guessed, online.

Exactly how much of a shift is occurring is difficult to measure in terms of dollars or market share, but several real estate executives say they are making a conscious decision to move money out of newspapers and onto the Internet as that medium grows in importance as a tool for researching home-buying decisions.....

http://economictimes.indiatimes.com/...ow/2240335.cms
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