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Old 6th October 2007, 09:57 PM
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China internet advertising to rise 50 pct this year

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China internet advertising to rise 50 pct this year

China's internet advertising is expected to expand by 53.07 percent this year, approximately one percent higher than the previous prediction of 52.2 percent in January, according to the Data Center of the China Internet (DCCI) report.

The total revenue of the network advertising market reached 4.98 billion yuan in 2006, excluding Internet search engine advertising, taking about six percent of the whole advertising market, including print and television.

DCCI figures show China's overall Internet advertising market reached 3.27 billion yuan in the first half. The expansion maintained a good momentum and was expected to grow 32.5 percent in the second half, due to the Olympic Games-related advertising and the increasing emphasis on network advertising in traditional industries.

A report released by China Internet Network Information (CNNIC) in July said China's Internet users totaled 162 million in the first half, compared with 137 million last year.

Source: Xinhua
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Old 6th October 2007, 10:01 PM
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Re: China internet advertising to rise 50 pct this year

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Originally Posted by mulligan
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What the fuck do they mean "excluding internet search engine advertising"?
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