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Old 6th November 2007, 06:51 AM
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Unhappy Software start-ups 'persevere with web optimisation'--China Net Technology Limited

Software start-ups should 'persevere with web optimisation'--China Net Technology Limited

Domain name news brought to you by China Net Technology Limited

Companies looking to conquer the e-retail market for Software as a Service (SaaS) and gain

venture capital backing have been issued with some brand optimisation advice from leading

customer service specialists.

Referring to the current SaaS "gold rush" over venture capital funding, the CRM Buyer site

said that the best results could be had by those who persevered with marketing their

company and establishing a strong web presence.

CRM Buyer claimed that many SaaS start-ups found it harder than expected to achieve search

engine optimisation (SEO) success, often taking as long as a year to get keywords picked up

by search engines.

Website names are often used as a means of gaining web presence, with a top generic domain

names likely to provide the benefits of hits from web-surfers searching straight in the

address bar – a reliable source of hits when SEO strategy struggles to take effect.

Companies succeeding in achieving web recognition and subsequently customer leads would be

the most likely to achieve venture capital backing, the site claimed.
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