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Old 12th November 2007, 03:02 AM
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DIY.net - US$200,000 sold !

[diy.net] - US$200,000 sold on a Chinese domain name forum in Taiwan:


http://idnclub.com/showthread.php?t=5486

Quote:
十一月 11th, 2007 HALA Posted in 投資理財, 電子商務, 電腦與網路 |

在一個網路的時代,許多精明的投資者和企業家,寧願買網址,而不是買房子。台灣的域名專業論壇「網域名稱俱樂部」( http://www.domainclub.org )表示,該論壇的二名會員日前完成了一筆台灣有史以來最大的域名交易,一名台灣會員擁有的diy.net以二十萬美元的高價出售給另一名會員,買家是住在美國的美籍華人企業家,同時也是網路上有名的英文教學網站「台灣英文網」(www.english.com.tw)的創辦人。


這位買家會員表示,他覺得這個域名十分珍貴,絕對值得美金二十萬的價值。他在美國的公司將充分運用這個有高流量的網域名稱來加強公司的業務。

據了解,這個域名在不打廣告的情形下,每日主動來訪的有效不重複訪客達一千人以上。在網路經濟中,這些都屬於珍貴的自然流量,所謂的type-in。

據台灣網域名稱俱樂部的資深會員表示,在國外,包括亞洲的韓國和中國大陸,域名投資早已是一個十分熱絡而且正常的投資項目,在韓國甚至好的域名可以成為銀行貸款抵押的標的。而在美國更有網站模仿實體世界中不動產證券化的投資方式REIT,也成立了網路上的REIT,但標的物則從不動產變成網路上的地產,也就是網域名稱。

由於隨著上網的人數愈來愈多,好的域名已成為稀有資源。域名投資專家表示,網域名稱不僅僅是我們在網路上的地址而已,它更是身份證、招牌、品牌和廣告。一個好的網域名稱應簡潔、好記、好唸、好懂,不但讓訪客一見難忘,下次直接憑記憶就可以到訪,甚至當成電子郵件的地址寄信給別人時,收件者一看到電郵的網址就立即明白寄件者是什麼內容或性質的網站。而且就算要打廣告,一個好的網址可以增加更大的效果,讓廣告主的錢獲得最大效益。

「事實上,許多國際大企業早已將網域名稱的投資作為行銷廣告經費的一環了」,域名俱樂部的資深會員表示,「這也是為什麼許多大型的跨國企業願意花幾百萬甚至千萬美金來取得一個頂級的domain name。」

從當時.com泡沫時傳出以750萬美金買下business.com迄今,網域名稱的市場完全沒有受到達康泡沫破滅的影響,反而日益高漲,如今好的域名價格動輒千萬美金以上。例如 poker.com 在不久前才以二千七百萬美金的高價易手,而十分稀少僅有二個字母組成的LI.com 和 AZ.com 則都各以五十萬美金成交,chinese.com則賣了一百一十二萬美金,而最幸運的應屬iphone.com和wii.com的原擁有人,二者像是中了樂透般,他們原先無意間註冊的名字成了大公司的產品名稱,具了解iphone.com就被蘋果公司以百萬美金收購。

但域名投資卻非盲目為之,「如果只是自己天馬行空地想像一些自以為得意的域名,那還不如去買樂透」,一名域名投資者表示,「說實話,好的域名早在八百年前就被人捷足先登了,這就和台北的黃金地段早在許多人出生前就已被人買走了,是一樣的道理。」但也不是說現在就沒有進場的機會,事實上,隨著時代在改變,就像iphone這樣新的事與物不斷地發生,自然就有新的熱門域名產生,「所以一個好的域名投資者就要和投資股市及房地產一樣,除了隨時對網路世界保持關注之外,也要有點洞燭機先的能力。」

但在台灣的域名不但不受重視,甚至總是和網路蟑螂被人掛在一起。「這是台灣網路經濟落後的一個象徵,」域名投資專家說,「這就是大多數人根本不懂域名在網路經濟中扮演的角色,所以才會如此以訛傳訛,不問青紅皂白的扣帽子。」他反問,「我想今天應該不會有人說手上擁有大片閑置土地的某某壽險公司或者大企業是土地蟑螂吧?他們擁有這麼多的土地為的是什麼?不就是等哪天那裡熱鬧了好待價而沽嗎?所謂投資不就是當別人不要時去逢低購入,等別人都搶著要時高價出售?但我沒聽過有人說這是土地蟑螂或股票蟑螂,為什麼?因為大家都懂得土地和股票的投資是再正常不過的經濟活動。但卻不了解域名投資正是一種新的數位經濟的活動。」但域名專家也強調,特意去搶註他人品牌或知名商標的域名確實是一種惡意的行為,這不能被視為域名投資,而且這也不受法律的保護。但少數的惡劣行為不應被擴大解釋而污名化域名投資市場。
新聞來源 http://www.whatsnew.org/archives/578
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Old 12th November 2007, 05:04 AM
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Re: DIY.net - US$200,000 sold !

Great deal IMO. The domain was getting great traffic and had huge development potential.
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Old 12th November 2007, 05:10 AM
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Re: DIY.net - US$200,000 sold !

wow, i didn't expect a .net to have so much type-in. so you guys going to register the idn also? :p
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Old 12th November 2007, 05:12 AM
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Re: DIY.net - US$200,000 sold !

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so you guys going to register the idn also? :p
lol!
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Old 12th November 2007, 11:09 AM
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Re: DIY.net - US$200,000 sold !

The real significance of this has been totally missed particularly at DNF.

The important lesson here is that there are massive sales going down in China which go totally unnoticed. This is very much part of the TRAFFICS market, but such transactions are not even showing up on their radars most of the time. They ignore China at their peril. God knows what Chinese Language domains will transact for when they take off!

They also failed to note that DIY.com is used by B&Q (Woolworths) and never likely to be available.
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Old 12th November 2007, 12:32 PM
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Re: DIY.net - US$200,000 sold !

Does diy mean something in pinyin?

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Old 12th November 2007, 02:19 PM
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Re: DIY.net - US$200,000 sold !

Quote:
Originally Posted by Rubber Duck
The real significance of this has been totally missed particularly at DNF.

The important lesson here is that there are massive sales going down in China which go totally unnoticed. This is very much part of the TRAFFICS market, but such transactions are not even showing up on their radars most of the time. They ignore China at their peril. God knows what Chinese Language domains will transact for when they take off!

They also failed to note that DIY.com is used by B&Q (Woolworths) and never likely to be available.

Well, this is nothing unusual, i already told you that premium buyers from have to come from native markets....
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Old 12th November 2007, 02:22 PM
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Re: DIY.net - US$200,000 sold !

RD,

The premium buyers of Chinese names will of course come from China. T.R.A.F.F.I.C. does not cater to this group.
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Old 12th November 2007, 02:33 PM
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Re: DIY.net - US$200,000 sold !

I don't quite think things are that simple.

Monte is already doing silent auctions in Macau, so I guess he is interested in the Global Market place.

Rick regards himself as head of the Industry, but I agree he is currently only catering for ASCII names, and predominantly English dot Coms.

The market will show everyone the limitations of this strategy. Everyone in the aftermarket will have to compete for business in whatever way they can. If the competition is starts making major sales in IDN, every other major player will want a part of the action. It is going to be very tough for anyone with a commercial brain to stay aloof for long.

Quote:
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RD,

The premium buyers of Chinese names will of course come from China. T.R.A.F.F.I.C. does not cater to this group.
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Old 14th November 2007, 07:30 AM
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Re: DIY.net - US$200,000 sold !

This news shown on DNjournal -

http://dnjournal.com/domainsales.htm
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Old 14th November 2007, 07:38 AM
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Re: DIY.net - US$200,000 sold !

More $100 dollar a year peasants speculating in domains, no doubt!

Can you imagine the enthuisiasm when they get their heads around navigation in Chinese!
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Old 16th November 2007, 02:20 AM
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Re: DIY.net - US$200,000 sold !

This is dtc - the new owner of DIY.net


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Old 16th November 2007, 02:33 AM
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Re: DIY.net - US$200,000 sold !

Quote:
Originally Posted by IDNer
This is dtc - the new owner of DIY.net


why is he buying english .com.tw names
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Old 16th November 2007, 02:57 AM
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Re: DIY.net - US$200,000 sold !

dtc also own those domains shown on that white board (
behind him)
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