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Old 26th November 2007, 11:27 AM
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http://economictimes.indiatimes.com/Infotech/Nokia_to_click_revenues_from_internet_ve

KOLKATA: Finnish mobile phone giant Nokia, which plans to make a big bang entry into the internet services space, may take a different route to drive revenues from this business in India.

Nokia India intends to generate revenues primarily from advertisements for this business as against its global revenue model based on user subscriptions.

In effect, there’s enough reason for Indian consumers to cheer since Nokia India will make available a bouquet of internet services free of cost to consumers. This includes “commodity services” like songs, video clips and some mobile games as well. Nokia expect its initiatives will add nearly 10% from the services business to its India revenues over the next 2-3 years. .....

While Nokia India will use its global technology for the services, there will be a significant level of local customisation. “Content will be locally adapted in several Indian languages, primarily Hindi, Tamil, Telegu and Bengali,” said Mr Shivakumar. The company enjoys around 53% share in the Indian market....

http://economictimes.indiatimes.com/...ow/2551160.cms
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Old 26th November 2007, 11:33 AM
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Re: http://economictimes.indiatimes.com/Infotech/Nokia_to_click_revenues_from_interne

Great, Nokia's getting into advertising in India. AOL seems to want a piece of the pie, too.

Now they just need to convince the next billion to get online.

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