'key to online retail'--netinchina.org.cn

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Simple domain name 'key to online retail'--netinchina.org.cn

Domain name news brought to you by netinchina.org.cn

The importance of a clear and easy to remember web address, such as those offered by generic

domain names, has been highlighted by one expert who states that it is one of the key elements of

a successful website.

According to Robert Riles, owner and webmaster of online sports collectibles store Sky Fire

Products, it is vital for a retailer's website to be memorable, simple and relevant to the

product.

"Choose a good domain name for your site. Try to keep it relevant to what you are selling and as

simple and easy to spell as possible," he advised.

He added that the best way to generate traffic is to use keywords wherever possible and by

acquiring a domain name that utilises keywords, webmasters can maximise their listings.

"Incorporate the most relevant [keyword] into your URL if possible, and use the others

extensively on your web site in order to optimise it for search engine result pages," he

concluded.