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日本語ドメイン Discussion for Japan IDN Domain names. Japanese IDNs are available in .com .net & .jp

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  #1 (permalink)  
Old 3rd December 2007, 02:22 PM
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Dentsu started using IDNs for TV Commercial

I just heard that KAO Corporation's latest TV commercial is using IDN "夜洗い.com".
The very interesting fact is, this domain's registrant is not KAO but DENTSU TEC INC.
It wasn't the case with KAO's earlier IDN website "カワイイをつくる.com".

Dentsu is the BIGGEST advertising company in Japan, and what they do has a huge influence.
It now appears that Dentsu is actively promoting IDNs to be used for commercials.
VERY GOOD news indeed.

BTW, KAO is a major manufacturer of household products.
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Old 3rd December 2007, 03:13 PM
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Re: Dentsu started using IDNs for TV Commercial

Post of the day!!!
Ryu, thanks very much for sharing this fantastic news.
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Old 3rd December 2007, 05:30 PM
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Re: Dentsu started using IDNs for TV Commercial

More like post of the year!
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Old 3rd December 2007, 06:38 PM
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Re: Dentsu started using IDNs for TV Commercial

Just the first snowflake in from an all engulfing blizzard!
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Old 3rd December 2007, 06:43 PM
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Re: Dentsu started using IDNs for TV Commercial

Won't be long now!
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Old 3rd December 2007, 07:04 PM
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Re: Dentsu started using IDNs for TV Commercial

Quote:
Originally Posted by Rubber Duck
Just the first snowflake in from an all engulfing blizzard!
And still I don't even get an offer for コミュニティ.jp (community.jp) with minimum offer of 1000 EURO? Oh well...

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Old 3rd December 2007, 07:30 PM
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Re: Dentsu started using IDNs for TV Commercial

Fasten those Safety Belts Folks !
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Old 3rd December 2007, 11:35 PM
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Re: Dentsu started using IDNs for TV Commercial

Dentsu is certainly the main company other companies copy.
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Old 4th December 2007, 12:09 AM
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Re: Dentsu started using IDNs for TV Commercial

Hey Rhys, thanks for sharing. You know we gorge ourselves on good news around here. lol
BTW- another offer today to buy a Japanese IDN... this time a .com for a change.

Quote:
Originally Posted by Ryu
I just heard that KAO Corporation's latest TV commercial is using IDN "夜洗い.com". The very interesting fact is, this domain's registrant is not KAO but DENTSU TEC INC. It wasn't the case with KAO's earlier IDN website "カワイイをつくる.com". Dentsu is the BIGGEST advertising company in Japan, and what they do has a huge influence. It now appears that Dentsu is actively promoting IDNs to be used for commercials. VERY GOOD news indeed. BTW, KAO is a major manufacturer of household products.
I have catagorized IDNs since day 1 as being an "Advertising Agencies dream come true".
Guess it's time to buy some stock in Dentsu.

Last edited by bwhhisc; 4th December 2007 at 12:14 AM.. Reason: Automerged Doublepost
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Old 4th December 2007, 01:37 AM
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Re: Dentsu started using IDNs for TV Commercial

They made a small mistake though actually major.

Someone forgot to redirect the www 夜洗い.com version to the site.

& Bill it's Ryu, not Rhys...

There's also different Dentsu companies.

The main Dentsu has one of the best looking office buildings I've ever seen.
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Old 4th December 2007, 01:44 AM
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Re: Dentsu started using IDNs for TV Commercial

夜洗い.com redirects to [url]http://www.kao.co.jp/stylefit/?cid=sfit_yoruarai .
Is it a mistake?

Oh I see, you mean the "www." version.
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Old 4th December 2007, 01:52 AM
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Re: Dentsu started using IDNs for TV Commercial

Quote:
Originally Posted by Olney
& Bill it's Ryu, not Rhys....
Kudos to Ryu!
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Old 4th December 2007, 06:00 AM
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Re: Dentsu started using IDNs for TV Commercial

By the way, you can check out a sister site from Kao カワイイをつくる.com

"Make yourself cute.com"
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