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Old 17th March 2006, 06:15 AM
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I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords...

Is online advertising not THAT popular in Taiwan and China yet? or are most products bought in traditional stores.
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Old 17th March 2006, 06:21 AM
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Re: I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords...

Quote:
Originally Posted by Jeff
Is online advertising not THAT popular in China yet? or are most products bought in traditional stores.
Are you talking about china or taiwan?
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Old 17th March 2006, 06:24 AM
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Re: I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords...

Quote:
Originally Posted by touchring
Are you talking about china or taiwan?
Taiwan sorry

EDIT: Make it both as I see alot of nice keywords lack adwords
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Old 17th March 2006, 07:16 AM
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Re: I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords...

From the way I look at how people use the internet in China convinced me that the model of thinking in terms of OVT is totally ungrounded.

Of course people like to have a grasp-able method of determining the value and OVT is the one they had been using all along. But that is a chain holding you back.

Short of coming to China and stay here and watch how the people use the internet, you cannot imagine the differences I can only describe in words.

Google is only catching up in China, many people still use Baidu, Sogou or a tool like Baigoo.com. Portal is still BIG. 163, Sina. They gets lots of ads.

How to know what Chinese are searching?
Take a look at http://top.baidu.com/
Lots of keywords to grab

I will rate Internet advertising is still at a very early stage despite all the world class hardware behind it.

Talk to people, talk to business man, talk to teenager. Triangulate those information and you will find that they understand internet advertising differently from us US-exposed.

Alot of money are made on internet advertisement. Not from educated ad buyer from from unknowing people who are fooled, dubbed, made-believe that they should buy internet advertisement the way they do with newspaper.

If you register a company, they dig out your information and try to sell you internet advertising, website building. Don't say they are not advanced!

Every other day I get call from companies try to sell me advertisement on Google. I entertained them for a while listening to their joke.

So yes, you will certainly the number of adword explode but as to whether they are targeted at the keywords you are thinking of ... Do you think like a Chinese?
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Old 17th March 2006, 07:28 AM
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Re: I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords...

To sum up, at the moment, internet advertising in China is mostly b2b, e.g selling springs (tanhuang), nuts, bots, 'tighteners' - these get the highest price, and you would be hard-pressed to find such domains still available, whether .com or .cn, or .公司 - they are long gone.

In the future, it will slowly move to b2c, that would take another 5-8 years, but it will happen.
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Old 17th March 2006, 08:57 AM
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Re: I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords...

google.com.tw is not king of in taiwan.
many taiwan people never hear google and his gmail.
i think yahoo.com.tw share 70% market and other 30% is google.com.tw
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Old 17th March 2006, 10:23 AM
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Re: I notice alot of hot keywords in Taiwan and HK(Trad Chinese) do not have adwords.

Quote:
Originally Posted by touchring
In the future, it will slowly move to b2c, that would take another 5-8 years, but it will happen.
Must be kidding. Taking about Xinjiang? No way it is going to take 5-8 years.

It is already happening. Take a look at the ads on Sina, 163 and Baidu. Lots of comsumer ads.

Remember internet advertising is NOT Adword.
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