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Old 21st December 2007, 09:49 AM
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Hindi penetration into Media and Advertising

Some freshly served Crow from Namepros:

http://www.namepros.com/407576-what-...ighlight=hindi

Quote:
MUMBAI (Reuters) - HT Media Ltd plans to expand the presence of its Hindi newspaper, Hindustan, over the next two years to exploit rising corporate advertising spend across northern India, an official said.

The company plans to spend 2 billion rupees from internal accruals over two years to set up 10 printing presses and launch editions in Uttar Pradesh, Uttaranchal and Madhya Pradesh, Rahul Jain, General Manager-Finance, told reporters.

"The Hindi market is doing extremely well," he said, "it has never seen that (kind of) advertising coming in," he said referring to corporates targeting the Hindi-segment for products and services.

HT Media, which also publishes English newspaper, Hindustan Times, and business newspaper, Mint, has 12 editions of Hindustan, and plans to add 13-14 editions more, he added.

The company would also look at acquisitions in the Hindi newspaper and internet spaces.

By the first quarter of 2008/09, it plans to launch a jobs classifieds internet site with an international partner, Jain said. He did not provide details.

The newspaper publisher is also bidding for more radio licences, with plans to establish a presence in the top 10 cities, Jain said.

HT Media, which runs radio stations in Delhi, Mumbai and Bangalore under the 'Virgin' brand, would commercially launch its Kolkata station next week.
http://in.reuters.com/article/busine...31035620071218
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