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Old 23rd January 2008, 09:42 PM
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Chinese people likes shopping online (news article)

工商时报 2008.01.23 
虚拟打败实体 大陆网购崛起
李书良/综合报导
 中国大陆网路购物市场规模快速成长,去年市场总成交额高达五九四亿元人民币
(下同),成交额前三名的商品分别为:服饰、手机和化妆品,显示大陆网路「虚
拟市场」的影响力已有逐渐超越传统「实体」卖场的实力,未来将成为一股新的消
费力量。
 根据大陆知名购物网站「淘宝网」(「阿里巴巴」旗下网站)与艾瑞咨询公司所
公布的「二00七中国网购报告」显示,二00七年中国大陆网路购物市场总成交额达
五九四亿元,比二??六年成长九?.四%。
 其中,被誉为「亚洲最大的网路零售商」的淘宝网成长最为凸出;去年淘宝网的
成交总额达到四三三.一亿元,比二??六年成长一五六%。「虚拟市场」淘宝网所
创下的成交总额,超过家乐福和沃尔玛在中国大陆销售的总和,仅次于大陆本土业
者百联集团七七一亿元的销售额,成为全中国第二大的综合卖场。
 去年在淘宝网上,什么东西最好卖?答案是服饰类,它以五七.八亿元的销售额
荣获二??七年零售商品销售额冠军;排在第二、第三名的商品分别是手机和化妆品。

 网路业市场人士指出,从二??三年成立到二??七年底销售额突破四百亿元,淘宝
网仅仅用了四年多的时间;此外,淘宝网也已经连续五年维持高于一??%的成长速
度。
 艾瑞咨询表示,按照近年大陆网路购物的发展来看,预估到二0一二年,大陆网路
购物市场可望突破一兆元大关,届时网路购物市场将占社会消费品零售总额的五%
至八%,而目前大陆网路购物市场仅占社会消费品零售总额的?.六四%。
 对于中国大陆的网路购物市场何以能如此快速成长,甚至打败实体卖场?艾瑞咨
询认为,主要原因有两个:一是网友数量和网购人数的急剧增长,大陆目前网友数
量达二.一亿,仅次于美国的二.一五亿,加上去年大陆有超过五千五百万消费者
上网购物;二是上网购物已经成为大陆主流消费者的习惯,成为主要的消费方式之
一。
 调查报告还预测,随著大陆网路的快速发展,二、三线城市以及中西部内陆区域
和农村,未来都将成为网路购物的重镇。

Google translation
Commercial Times 2008.01.23
China virtual network purchase rise and defeat traditional entities

Mainland China online shopping market size rapid growth of the total market turnover last year reached 594 yi yuan (594 x 100 million, note by markits).
(Circles), the turnover of goods were the top three: clothing, mobile phones and cosmetics, indicates that the mainland network "Emptiness
To market "has been gradually influence beyond the traditional" entities "Marketplace strength, the future will become a new Consumers
Fees forces.
According to the mainland-renowned shopping site, "Taobao" ( "Alibaba"'s Web site) and the consulting firm iResearch
"Published by the China net 2,007 purchase the report" shows that in 2007 mainland China online shopping total market turnover of
Wujiusiyi yuan, up 2 - 9 2006 growth?. 4 percent.
Among them, known as "Asia's largest online retailers," the most protruding Taobao growth last year of Taobao
Up to a total of 433 transactions. 100 million yuan, up 2 - 2006 growth of 156%. "Virtual market" by Taobao
The record gross turnover, more than Wal-Mart and Carrefour in China sales total, second only to the mainland industry
Bailianjiqiuqiqiyiyi yuan to the sales, as China's second largest integrated Marketplace.
Taobao last year, the best-selling what? The answer is Costume, It May 7. 800 million yuan of sales
Won two? 2007 retail sales of goods champion in second and third respectively goods, mobile phones and cosmetics.

Pointed out that the Internet market, from 2 - three years to set up two? End of seven sales breakthrough 40 billion yuan, Taobao
Net just more than four years of time; In addition, Taobao has also been maintained for five consecutive years than in the first?% Growth rate
Degree.
Ereli said that consultation, in accordance with the mainland in recent years to the development of the network, estimated to 2012, the mainland internet
Shopping market is expected to top 1 trillion mark, when online shopping market will account for the total volume of retail sales of social consumer goods 5%
to 8.30 %, while the current mainland market only online shopping total volume of retail sales of social consumer goods 0.64 %.
For mainland China's online shopping market How can such rapid growth, or even defeat entities Marketplace? Ereli consultative
That the two main reasons: First, the number
of users and network purchase the sharp increase in the number of mainland current users of
Amounted to 210 million, second only to the United States. Yi Wu Yi, the last year the mainland has over 55 million consumers
Internet shopping; Second, the mainland Internet shopping has become mainstream consumer habits, as a major consumer of the way
1.
The report also predicted that the mainland network with the rapid development of secondary and tertiary cities, as well as central and western inland region
And the rural areas, the future will become the center of online shopping.
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