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Old 19th March 2008, 07:47 AM
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15 cents a day

How much are domains worth that earn 15 cents a day, every day, 100% type-in traffic? I'm talking about latin IDN.com, two word generic domains.

Note that I am not selling anything here, simply trying to get an update on current thoughts regarding valuations.

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Old 19th March 2008, 08:00 AM
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Re: 15 cents a day

Quote:
Originally Posted by Ross
How much are domains worth that earn 15 cents a day, every day, 100% type-in traffic? I'm talking about latin IDN.com, two word generic domains.

Note that I am not selling anything here, simply trying to get an update on current thoughts regarding valuations.

.
Couple questions How many Clicks are producing that 15 cents ? thats important because once more ad dollars pour it those same amount of clicks could jump to 50 cents per day.

Then if you were to say things are going to get 8- 10X better this year that domain would be making over $30 a month residually at just $1.00 a day.
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Old 19th March 2008, 08:09 AM
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Re: 15 cents a day

Quote:
Originally Posted by thegenius1
Couple questions How many Clicks is producing that 15 cents ? thats important because once more ad dollars pour it those same amount of clicks could jump to 50 cents per day.

Then if you were to say things are going to get 8- 10X better this year that domain would be making over $30 a month residually at just $1.00 a day.

I am talking about averages of 2 cents clicks, so 7-8 clicks a day.


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Old 19th March 2008, 10:29 AM
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Re: 15 cents a day

How do you know it is real type-in traffic versus search engine traffic? did you verify with an analytical program?
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Old 19th March 2008, 11:14 AM
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Re: 15 cents a day

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Originally Posted by rhys
How do you know it is real type-in traffic versus search engine traffic? did you verify with an analytical program?
Yes. Analytics and iframe. I don't use the method of wishful thinking to determine how my traffic arrives.

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Old 19th March 2008, 12:18 PM
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Re: 15 cents a day

You can estimate the PV very simply.
THe proceedure is here::

http://dnpmt.com/
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Old 19th March 2008, 12:39 PM
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Re: 15 cents a day

Quote:
Originally Posted by TonyP
You can estimate the PV very simply.
THe proceedure is here::

http://dnpmt.com/

Nice, thanks.

I love this one:

Quote:
But if your portfolio has 5,000 domains making a penny a day you should be prepared to shell out $32,000 just to stay even.

And for 5-7 years? That's enough to drive a man insane.

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Old 19th March 2008, 04:50 PM
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Re: 15 cents a day

The rule of thumb is typically 5-10 years revenue. Personally I think the rule of thumb is nonsense in many/most cases since it does not account for growing markets or other aspects of name value. I am closing a sale in the next few days that will be OVER 57 times current annual revenue. My typical response is that I don't care what the buyer thinks the name is worth... if they want the name then they will have to pay what I ask. In many cases the buyer can see that I have held the domain for 12 years, so I just tell them that I am fine keeping it for another 12 years... which is the truth.

I just got another pitch from a buyer a few days ago for one of my old domains. He was whining that the page had poor page rank, no back links, yada yada yada... I politely explained to him that he was a moron, and that parked pages do not get high page rank or links... and if he wanted the domain he will have to pay the BIN.

This gets back to what I was saying the other day about falling advertiser competition and google's new policies for parked pages making domain pricing based on annual revenue even more meaningless than it was before!
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Old 19th March 2008, 06:12 PM
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Tables

Here's the TABLE::
Present Value (PV) of Portfolios with 10-yr Horizon and Diff Interest Rates

10-yr Horizon 1 domain 100 domains 1000 domains Portfolio Portfolio Portfolio Portfolio Portfolio Portfolio Portfolio
no income no income no income
Interest Rate $0 revenue $0 revenue $0 revenue P/L 1c P/L 10c P/L $1 P/L $10 P/L $100 P/L $500 P/L $1000
2% ($111) ($11,060) ($110,600) $1.33 $13.27 133 1,327 13,272 66,360 132,720
3% ($116) ($11,645) ($116,451) $1.40 $13.97 140 1,397 13,974 69,871 139,741
4% ($123) ($12,271) ($122,708) $1.47 $14.72 147 1,472 14,725 73,625 147,250
5% ($129) ($12,940) ($129,402) $1.55 $15.53 155 1,553 15,528 77,641 155,282
6% ($137) ($13,657) ($136,566) $1.64 $16.39 164 1,639 16,388 81,940 163,879
7% ($144) ($14,424) ($144,237) $1.73 $17.31 173 1,731 17,308 86,542 173,085
8% ($152) ($15,246) ($152,455) $1.83 $18.29 183 1,829 18,295 91,473 182,946
9% ($161) ($16,126) ($161,262) $1.94 $19.35 194 1,935 19,351 96,757 193,514
10% ($171) ($17,070) ($170,704) $2.05 $20.48 205 2,048 20,484 102,422 204,845
11% ($181) ($18,083) ($180,832) $2.17 $21.70 217 2,170 21,700 108,499 216,998
12% ($192) ($19,170) ($191,699) $2.30 $23.00 230 2,300 23,004 115,019 230,039
13% ($203) ($20,336) ($203,364) $2.44 $24.40 244 2,440 24,404 122,018 244,037
15% ($229) ($22,935) ($229,348) $2.75 $27.52 275 2,752 27,522 137,609 275,217
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Old 19th March 2008, 06:29 PM
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Re: 15 cents a day

Quote:
Originally Posted by npcomplete
The rule of thumb is typically 5-10 years revenue. Personally I think the rule of thumb is nonsense in many/most cases since it does not account for growing markets or other aspects of name value.
Yes, a good two-word IDN receiving seven times its reg fee cannot be valued the same as an ASCII.com accruing the same return. Who knows how much that IDN will be generating in one or two years from now?

The other thing is that the 5-10 year rule does not take into account whether the domain is a premium keyterm or not. A premium one-word dictionary term might receive the same revenue as a long-tail, but no way are the two valued the same. This applies also to a good two word term.
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Old 19th March 2008, 07:18 PM
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Re: 15 cents a day

It depends whether you are selling to an end user. Like that fund.com, i don't think the name gets more than one or two hundred views a day. Assuming this translates to $30-60 in revenue a day, that's a $1000-2000 a month.

Taht name was sold for $10M.



Quote:
Originally Posted by npcomplete
The rule of thumb is typically 5-10 years revenue. Personally I think the rule of thumb is nonsense in many/most cases since it does not account for growing markets or other aspects of name value.
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Old 19th March 2008, 07:24 PM
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Re: 15 cents a day

Quote:
Originally Posted by touchring
It depends whether you are selling to an end user. Like that fund.com, i don't think the name gets more than one or two hundred views a day. Assuming this translates to $30-60 in revenue a day, that's a $1000-2000 a month.

Taht name was sold for $10M.

Yes, and it has the D DOT problem - bad for radio because it sounds like FUN.COM.

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