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Old 28th March 2008, 09:44 AM
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The Hunt for Clicks goes global.

A new report presents new evidence that even Internet darling Google might be feeling the effects of a slowing economy.

The number of times U.S. Internet users clicked on Google search ads in February fell compared with January, says market tracker comScore. This isn't the first time the number of Google paid clicks in the U.S. fell month to month, but it appears to be the first time that has happened three months in a row.

Paid clicks on Google Web sites in the U.S. last month did rise 3.1% compared with February 2007, after they fell 0.3% in January vs. January 2007. But U.S. paid clicks on Google ads rose 24% in the fourth quarter vs. the year-earlier period, according to comScore.

The report hurt Google shares, which fell 3.1% to 444.08 on Thursday. With search ads, Google and its Web site partners are paid per click. The stock is down 41% since hitting a high of 747 on Nov. 7.

Yet, many analysts hesitate to put too much into the report.

ComScore numbers usually are accurate, but the picture they paint is only part of Google's story, says David Garrity, an analyst for Dinosaur Securities. "(The report) ignores the rest of the world," he said. "Parts of the global economy are growing faster than the U.S."

In the fourth quarter, Google reported $2.32 billion in revenue from outside the U.S. That was 48% of total revenue vs. 44% in the year-ago quarter.....

http://money.cnn.com/news/newsfeeds/...1-24079852.htm
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Old 28th March 2008, 10:23 AM
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Re: The Hunt for Clicks goes global.

Quote:
Originally Posted by Rubber Duck
A new report presents new evidence that even Internet darling Google might be feeling the effects of a slowing economy.
Nope, this isn't the reason. More advertising dollars go online during a recession, not less.



Quote:
Originally Posted by Rubber Duck
The number of times U.S. Internet users clicked on Google search ads in February fell compared with January, says market tracker comScore. This isn't the first time the number of Google paid clicks in the U.S. fell month to month, but it appears to be the first time that has happened three months in a row.
WTF did they expect when they reduced the clickable area of their ads by 75%? This happened around 3 months ago. They really need to get their Adsense policy team under control. The loose policies that led to their fat bank account have been reversed over the past year, and somebody needs to get fired now that the results are in.

.
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Old 28th March 2008, 11:04 AM
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Re: The Hunt for Clicks goes global.

You are right in as much as Advertisers are prepared to spend more. But there may well be a drop off in the number of people seek to make purchases or access advertisements.
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