Quote:
Originally Posted by Rubber Duck
Its easy to be dismissive and impossible to prove.
For me the answer is to just keep renewing and forget.
Most of the arguments you could raise against Hindi you could raise against Arabic. When we first invested in Arabic, the Arabic internet wasn't even searchable, probably didn't really exist. Now Arabic is bringing in more views, more clicks and more revenue than Russian and Japanese combined.
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10-15 years ago there were not that many Thai content online either. Few years prior to that (around 1991 or so) I recall that Thais used to type Thai on the internet with Roman scripts because computers back then didn't have Thai installed by default. However, Thais were already using Thai script everywhere with their typewriters so when Thai keyboards and scripts became available digitally, people adopted them right away. However, with Hindi, from what I understand, the use of Hindi typewriters were not widespread back in the days either. I am all for people using their own scripts rather than lose their own written languages but I am unclear how things are going to pan out with online Hindi in India.
By the way, going back to your Arabic example, does anyone on here know if Arabs have been using Arabic keyboards by and large or is this a recent adoption?