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Old 29th March 2006, 09:05 AM
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Revenue as a % of theoretical maximum...

Here's some data drawn from my 1700+ Japanese domains.

The total revenue on a click basis for March (via Namedrive) was 14.2% of the "theoretical maximum". By "theoretical maximum" I mean if we pretend that each click paid out at the maximum OT bid.

An example to illustrate.

Domain A: 3 clicks, Y77 max bid
Domain B: 7 clicks, Y25 max bid
Domain C: 12 clicks, Y104 max bid

So the theoretical max value of those clicks is (3 x 77) + (7 x 25) + (12 x 104) = Y1,654. That would be at 100% efficiency.

NOTES AND RESTRICTIONS
- ND actually uses Google rather than Overture
- I am only talking about amounts per click, not the CTR itself (which is laughably low)
- OT max bids actually fluctuate all the time, but I used the value I recorded at whatever time I happened to have checked it

If I consider the theoretical maximum on a traffic basis (i.e. pretend 100% of visitors would have clicked, and each click was at max OT bid) then the number drops from 14.2% to just 0.44%.
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Last edited by Edwin; 29th March 2006 at 09:10 AM..
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Old 29th March 2006, 09:45 AM
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Re: Revenue as a % of theoretical maximum...

Nice work Edwin, but frankly it is still a bit like trying to figure out what the Moon is made of by measuring the shadows that it casts.
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