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[jose]

Internationalized Domain Names (IDNs) are domain names in local language characters. They have been specifically designed to transform the Internet into a truly global and multilingual tool by enabling Internet users to navigate, surf, work and play in their native languages. This will massively enhance the navigation experience of most Non-English Speakers.

The importance of IDNs is not only can they be typed-in to the address bar of enable browsers, and with the release of IE7 the problems of browser support will no longer exist, but because they are already recognized by the major search engine, they will yield a phenomenal SEO advantage for the local character keywords that make up the overwhelming majority of the all the search terms used in the world.

IDNs will enable Businesses to develop online identity in local markets for effective marketing around the world.
They will improve the targeting of these markets with local branding using the customers' preferred language and script, and then reinforce this with synchronization in Website URLs.

Continues here: http://www.dnlocal.com/forum/idn-bri...planation.html