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Old 24th June 2011, 02:49 PM
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Public Comment: How Do We Raise Global Awareness of New gTLDs?

We seek the public's suggestions on these strategies, and any constructive input that will help us leverage our limited budget, and the strengths of ICANN's volunteer community.

The comment period runs for 21 days. Please comment by 15 July.

The principal goal of this plan is to increase the likelihood of success for the new gTLD program and to
ensure that new gTLDs are communicated as clearly and comprehensibly as possible – both the
opportunities they present and the risks involved in applying for and operating one.
This will be achieved by significantly increasing global awareness of the new gTLD program. The
communications program will raise awareness among interested parties and applicants worldwide on
the who, what, when, where and why of new gTLDs.
A variety of media and marketing tools will be used with the coordinated support of the ICANN
community. Our outreach will be based on ICANN’s five geographic regions – Africa,
Asia/Australia/Pacific, Europe, Latin America/Caribbean and North America. Critical program
documentation will be available in the six official United Nations languages – Arabic, Chinese, English,
French, Russian and Spanish.
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