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Old 9th August 2008, 03:36 AM
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When Sombody Owns The Domain Name You Want?

What to Do When Sombody Else Owns The Domain Name You Want

Scott Alliy, / 2008-08-08

Getting the domain name you want is a real possibility but you must be honest with yourself and committed to the effort.

You've suddenly realized that a good domain name is what your new or existing business needs. Unfortunately your research indicates that your name belongs to someone else.

The bad news is that someone else owns the perfect name you want, the good news is that all may not be lost according to Scott Alliy a successful Internet marketing and business consultant.

Scott advises clients in this situation to begin by taking a long hard look at what they plan to do with the name and then to qualify their expectations whether they be acquiring the name for business improvement, profitability, brand awareness etc.

Putting a value on the domain name aka Internet property says Scott will create the measurement that you need to determine if the sellers asking price is favorable or not.

Before contacting the current owner Scott advises potential buyers to determine other similar names that might either be available and or for sale and then ask the same expectation related questions.

Once they have a list of one or more names and have applied a value based on expectations says Scott buyers should contact sellers to create dialog and try to elicit from them a desired asking price. Scott encourages buyers to get prices for all domain names that they may be considering acquiring before making any decisions.

While price is an important factor adds Scott there is a comparison formula that if applied will help buyers determine which af all the domain names that they may be considering buying is the best for them.

From an expectation standpoint says Scott more than one name may seem a good deal. In this case Scott urges buyers to consider three additional factors.

1) The direct navigation value of the domain name. Is it a type in or common name? How many people are likely to directly navigate to a site by typing in that name vs. doing a search on any of the search engines?

2) The relevance of the domain name to their business, product, service, or cause.

3) The cost of acquisition per customer, the lifetime value of that new customer and how many customers having that name might add to their business annually.

Asking themselves these three important questions says Scott will help buyers determine which domain name they are considering acquiring is the best one for them.

Scott adds another very important word of advice to domain name buyers after they have chosen the best name and before they enter the price negotiation phase.

Keep in mind that just because the current owner is not using the name does not mean that he or she will be willing to give it away. They bought the domain name for one of two reasons, either as an investment. or they planned to or at one time possibly did develop the name. In either case there is a value that the seller has placed on their name. If their asking price will does not fit into your budget you need to move on to another domain name say Scott.
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