To Renew Or Not To Renew

[IDNer]

To Renew Or Not To Renew

dnxpert.com / 2008/08/25

Every domainer faces the same dilemma at different times of the year, each year - to renew or not to renew various domains they own. I own over a 1000 domain names in my portfolio and I carefully review each one before pushing that renew button at my favourite registrar.

There are certain criteria you can follow to help you decide the fate of each of your domain names at renewal time:

1. Does the domain name cover it’s renewal cost in revenue per year? This is quite simple to determine if you park this domain name, as a couple of cents each day can equate to more then your renewal costs per year.

2. Is the domain name brandable? Is it marketable? You can read more about brandability and marketability and general domain appraisal techniques in the Domaining Manifesto.

3. Does the domain fall into a popular domaining category (LLL.com, LLL.net, LLLL.com etc) or is it a dictionary domain name.

4. Does the domain name have backlinks or traffic? You can easily check backlinks and PR via CheckPageRank.net

5. Does the domain name have development potential. Can you fathom developing this domain name into a quality website in the near future?

It is important to separate any sentimental feelings you may have towards certain domain names from the cold, hard facts when reviewing your domain portfolio in order to stop wasting money on renewing domain names that are simply not worth it. That said, it is also extremely important to make the right decision and not lose a valuable domain name on account on not doing the necessary research.

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