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Old 24th November 2011, 05:15 PM
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Re: New gTLD study- bullish on commercial potential for IDNs

Quote:
The research was conducted in September 2011 with 200 small and medium sized businesses based in Singapore, Australia, and Hong Kong
and

Quote:
▪ Less than 15% of SME owners know about the new Top-Level Domain (TLD) program
▪ However, when educated about the program, 49% of SMEs describe themselves as at least moderately
likely to register a domain within a new TLD related to their business.

my emphasis

Thoughts:
-200 is a small sample
-All SMBs located in Australia/Asia, therefore little value to Chinese being most favored IDN pick
-Not a psychology B.A. here but it seems to me that if you "educate" people halfway through, they are very likely to change their answer simply because they feel like they have too, no ?
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