IDN Forums - Internationalized Domain Names  
Home | idntools | Advertise on idnforums | Premium Membership

Go Back   IDN Forums - Internationalized Domain Names > IDN Development > Search Engine Optimization : SEO

Search Engine Optimization : SEO SEO techniques & discussion for IDN Domains.

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 1st March 2009, 04:21 AM
Drewbert's Avatar
Administrator
 
Join Date: Feb 2006
Posts: 6,091
iTrader: (20)
Rep Power: 0
Drewbert is a tad dodgyDrewbert is a tad dodgyDrewbert is a tad dodgyDrewbert is a tad dodgyDrewbert is a tad dodgyDrewbert is a tad dodgyDrewbert is a tad dodgy
google and brands

http://www.seobook.com/google-branding

Discuss...
__________________
It's all jaded style to me.
Reply With Quote
  #2 (permalink)  
Old 1st March 2009, 06:08 AM
dotworx's Avatar
Member
 
Join Date: Jul 2007
Posts: 237
iTrader: (15)
Rep Power: 458
dotworx is an unknown quantity at this point
Re: google and brands

Like the Fed bailing out banks and auto makers, Google is bailing out the big brands to keep them on the SERP
Reply With Quote
  #3 (permalink)  
Old 1st March 2009, 06:11 AM
Member
 
Join Date: May 2007
Location: Hong Kong / China
Posts: 864
iTrader: (3)
Rep Power: 538
Asiaplay is an unknown quantity at this point
Re: google and brands

If true for the longterm (and this change hangs around) - it is a very scary move.. for any of the markets that G has any position in... thankfully they don't have power in all markets... also one has to hope they never apply this AT ALL to longtail searches.

Basically brands already hold enough power by themselves (they are not generic keywords and the day they are generic, their brand power and position is truly undermined) - so why pretend brands = generic keywords!

I could understand why if I put in "brand + keyword" it would be helpful to get the brand owners site, in #1 rank... but NOT at all when I put in just a "keyword".

The scary thing, is this ultimately means the end of "uniqueness" / choice of what is unique, over what is infamous anyway (and yes, could effect keyword domains) - to be unique or find niche products, one will need to start searching from page 3 or 10 onwards!
If I wanted to see XXX brand - I would type XXX brand keyword and not just "keyword".

Personally I think it is very silly for a search engine to think that searching for a keyword = I am searching for a brand! (infact I find it insulting and if this really happens, I will be switching away from G as my preferred search engine).

Additionally G can not even get translations correct for IDN keywords, I really wonder how the heck they are ever going to match famous brands for each language market / location for a keyword search term!
i.e. does this mean every brand that pops up in top generic keyword position in China or Korea or Japan or Russia etc. etc. will be a USA or if we are lucky a European brand (as they don't know which local brands or NEW brands are hot)!.

Hopefully this is a trial change ONLY and that G sees the folly and ignorance / massive bias in this approach - it actually makes search results less useful for people who are not into "mainstream" / the biggest used or searched brands.

Just some thoughts...

Cheers, Asiaplay

PS:Perhaps if G wants a brand search engine - they should be having an alternative one (or filter people can turn off and is off by default)... call it G brand search BS!
There is also bias built into the approach - in the example Arron pulled out "Airtickets" brings up industry brands (not airlines themselves), while for "watches" it brings up brands and not "watch industry sites" (i.e. their is no fixed method to what brand means for a keyword (for some it is power industry sites, while for others it is individual brand sites).

Also no, it won't help USA brands sell more overseas than they are now - it will just make people think G is biased and drop them as their search engine choice!... ignorance is bliss and the person who decided on this idea should be removed and put in a little box called "ticky tacky" (so that the "original" useful philosopy behind a search engine is maintained).

Lastly, interestingly enough this will probably lead to a drop in ad spending with G (and effect their bottom line) - as big brands and everyone else gains nothing from paying for a keyword that is dominated by big, mainstream brands (and the big brands won't need to pay anymore - why bother if you are put into generic position by default!).

Last edited by Asiaplay; 1st March 2009 at 06:26 AM..
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 10:46 AM.

Site Sponsors
Your ad here
buy idns
domain name lawyer
buy t-shirt
מחיר הזהב

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.3.0
Copyright idnforums.com 2005

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54