CNNIC just started its promotion of national widespread application of .中国 (.cn) domain names.
Some interesting info from the news article:
1. 80% internet users can visit .中国 domains.
2. 94.35% of people who participated the public testing of .中国 domains say they would like to use .中国 to visit websites.
3. Large websites such as www.新浪.cn
(people.com.cn) have started using .中国 names. (You can use IDN.中国 within China, but outside of China, you have to use IDN.cn for now)
4. 90% of government organizations at province level, 95% traditional media websites (? not sure what this really means), more than 90% top 100 best universities, more than half top 100 companies, more than 40% top 500 companies all have their .中国 names registered (also in use?).
Interestingly, no IDN.com was ever mentioned in all the related articles. Go figure.