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Old 22nd April 2006, 05:48 AM
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Foreign firms keen for Chinese domains

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BEIJING, April 22 -- Well-known companies, including Google Inc. and Coca-Cola Co. are spending more to register Chinese online addresses as a new version of Internet Explorer helps search a company in Chinese more easily.

The program IE 7.0 will enable users to type Chinese characters in the address bar.

"This is a big potential market (for Chinese domain names), maybe valued at more than 10 million yuan (US$1.25 million) this year," said Liu Zhijiang, a senior official at China Internet Network Information Center, the country's domain name regulator.

Google, Coca-Cola, Disney, BMW and Hisense have registered Chinese domain names, according to the center.

Each Chinese domain name costs 280 yuan (US$35) per year.
The fee is small, but it is important. Firms have to pay much more to get back brand-related domain names which have been registered by others, industry insiders said.

Google, the world's most-used search engine, paid US$1 million for the domain names google.com.cn and google.cn when it started business in China, according to Yu Guofu, SAM Partners' lawyer, who was involved in Google's case then.

Google registered the Chinese domain name guge.cn (harvest song) in January, three months before it officially launched it. In December, Google also registered guge.cn (ancient song), according to the center's public domain name database. The characters are different in each name, but are pronounced in the same way.

(Source: Shanghai Daily)


http://news.xinhuanet.com/english/20...nt_4459483.htm
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Old 22nd April 2006, 05:55 AM
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Re: Foreign firms keen for Chinese domains

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... Google registered the Chinese domain name guge.cn (harvest song) in January, three months before it officially launched it. In December, Google also registered guge.cn (ancient song), according to the center's public domain name database.

The characters are different in each name, but are pronounced in the same way.
If the editor could actually get it right and display the true representations of the characters in unicode, the desperados could actually go and register www谷歌.com typos.
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Old 22nd April 2006, 05:58 AM
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Re: Foreign firms keen for Chinese domains

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Originally Posted by gammascalper
If the editor could actually get it right and display the true representations of the characters in unicode, the desperados could actually go and register www谷歌.com typos.
Yes a link to the google results

http://www.google.com/search?q=%E8%B...x=&startPage=1

A link to another news story.

http://www.shanghaiist.com/archives/...e_gets_a_n.php
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Old 22nd April 2006, 06:03 AM
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Re: Foreign firms keen for Chinese domains

谷歌.com Whois is Google. No surprise there.

谷歌.net Whois is very strange, but name servers point to the big G.
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Old 22nd April 2006, 06:25 AM
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Re: Foreign firms keen for Chinese domains

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Originally Posted by gammascalper

谷歌.net Whois is very strange, but name servers point to the big G.
Mucky Muck what the hell is that?


Here is a little flash presentation. Don't know what it's saying but I can see "谷歌" in quotes through-out it. Hopefully our native residents will help us.

http://googlechinablog.com/gugeflash.swf

A link to that article.

http://googlechinablog.com/2006/04/blog-post_14.html
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Last edited by sarcle; 22nd April 2006 at 06:45 AM..
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Old 22nd April 2006, 10:04 AM
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Re: Foreign firms keen for Chinese domains

Well, if Corporate America is waking up to this, then it looks like Game, Set and Match!

Might be worth transliterating and Whoising in Cyrillics. If they are doing Chinese, they must surely be thinking about whether the World is actually round as well!

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Old 22nd April 2006, 10:20 AM
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Re: Foreign firms keen for Chinese domains

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Originally Posted by Rubber Duck
Well, if Corporate America is waking up to this, then it looks like Game, Set and Match!
Not sure I share your optimism. They are registering their own trademarked/made up/branded company name in Chinese, not generics. And it could be for protection as much as actual intent to use (since it's much much cheaper to sit on a domain for years than to try and buy it back from a 3rd party, usually)

So it's positive, for sure, but it's not a big deal until a significant number of large sites start to be established from the get-go on IDN names.
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Old 22nd April 2006, 10:28 AM
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Re: Foreign firms keen for Chinese domains

Quote:
Originally Posted by Edwin
Not sure I share your optimism. They are registering their own trademarked/made up/branded company name in Chinese, not generics. And it could be for protection as much as actual intent to use (since it's much much cheaper to sit on a domain for years than to try and buy it back from a 3rd party, usually)

So it's positive, for sure, but it's not a big deal until a significant number of large sites start to be established from the get-go on IDN names.
Yes, I have been looking at some of their existing Urls. Coca Cola has actually gone for the hyphenated version for its main Url in ASCII. That is a bit of break with convention. For Russia it has dropped the hyphen to cocacola.ru whilst for India it has gone for coca-colaindia.com. How, cool is that!!! I have to say these guys really seem to know what they are doing.
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Old 22nd April 2006, 12:13 PM
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Re: Foreign firms keen for Chinese domains

Quote:
Originally Posted by Edwin
Not sure I share your optimism. They are registering their own trademarked/made up/branded company name in Chinese,
Not optimistic about China? Or the speed of the entire idn market including Japan?
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Old 22nd April 2006, 12:40 PM
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Re: Foreign firms keen for Chinese domains

it looks very promising to me. anyway they cant use their idn right now, give them time until next year; the important is they do what we do to register the idn and wait for the future massive use of IE7 in the years to come.
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Old 22nd April 2006, 12:43 PM
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Re: Foreign firms keen for Chinese domains

Quote:
Originally Posted by idnceo
it looks very promising to me. anyway they cant use their idn right now, give them time until next year; the important is they do what we do to register the idn and wait for the future massive use of IE7 in the years to come.
Not really sure about then, when the People's daily appears to be describing IE 7.0 as China's most popular browser. Is it possilbe that this has been Automatic updated to the Chinese Version before being released in the West?
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Old 22nd April 2006, 01:20 PM
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Re: Foreign firms keen for Chinese domains

Quote:
Originally Posted by bwhhisc
Not optimistic about China? Or the speed of the entire idn market including Japan?
I am not optimistic that this PARTICULAR reported case changes much about the wider IDN picture. I am still confident that IDN will come along just fine, and relatively soon, but I don't believe that isolated incidents here and there are going to magically accelerate that process...
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Old 22nd April 2006, 01:29 PM
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Re: Foreign firms keen for Chinese domains

Quote:
Originally Posted by Edwin
I am not optimistic that this PARTICULAR reported case changes much about the wider IDN picture. I am still confident that IDN will come along just fine, and relatively soon, but I don't believe that isolated incidents here and there are going to magically accelerate that process...
Yes, there is little evidence that either Coca-Cola or Google have launched any major initiatives on their online branding. Google unlike Yahoo has never to date used any none ASCII representations of its name. This could just be precautionary against potential TM infringements.

On the other hand Google is doing everything it can to snuggle up to the Chinese, and using local branding would probably help a great deal.

It is also not inconceivable, if the Chinese and indeed other less democratic nations such as Russia or Saudi decide to control the internet more vigourously that content might be resticted to local language websites, which would be a lot easier to police. It may even be that non IDN Urls could be filtered out.
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