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Old 18th August 2009, 05:12 PM
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Google Caffeine = slightly higher weighting for exact match domain name

In the new infrastructure so far I think there is...
  • an increased weighting on domain authority & some authoritative tag type pages ranking (like Technorati tag pages + Facebook tag pages), as well as pages on sites like Scribd ranking for some long tail queries based mostly on domain authority and sorta spammy on page text
  • perhaps slightly more weight on exact match domain names

from seobook
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Old 18th August 2009, 06:13 PM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

i noticed this, it doesn't have to be exact match, a keyword inside a long domain like mykeywordisinsidemydomain.com will also do the trick.
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Old 18th August 2009, 10:33 PM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

That's the future. A spammer would never invest $xxxx on a top keyword domain name to do spam on it. That will never change. All other SEO factors will.
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Old 15th December 2009, 01:47 PM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

Yahoo ranks better exact match domains than Google or Bing.
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Old 15th December 2009, 04:36 PM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

Quote:
Originally Posted by jose View Post
That's the future. A spammer would never invest $xxxx on a top keyword domain name to do spam on it. That will never change. All other SEO factors will.
Spot on!
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Old 18th December 2009, 09:10 AM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

Quote:
Originally Posted by jose View Post
That's the future. A spammer would never invest $xxxx on a top keyword domain name to do spam on it. That will never change. All other SEO factors will.
... however investing in a bullseye match name does not presuppose the most meaningful user experience, the delivery of said being the goal of all search engines. It's why the domain name is an ancillary factor (the significance of which can be debated forever) of search engine rankings but not the primary one.

There was a time when domain match was hugely OVERWEIGHT in early incarnations of various search engines. This led to extremely poor delivery of meaningful user experiences, as such an enormous portion of the namespace was/is locked up by speculators who are delivering PPC pages rather than meaningful content, while people with 'theoretically inferior' name platforms were doing meaningful development.

The domain will always be a factor in SE algos, but it will never be the primary one, nor even a profound one. The stated intention of search engines is often times directly contrary to the interests of "domain investors" and they've been working around us for quite some time now. In a theoretical vacuum where domain ownership was a pure meritocracy (the owner of cars.com was the "best" car manufacturer), they could use name match to a more significant degree, but in practice, given the set of circumstances they're working with, it will never be as big of a deal as "domainers" like to delude themselves into believing.
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Old 18th December 2009, 10:09 AM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

Yes, but there is always the slight problem of getting people to navigate back to the site they found assuming that most business will be generated from return visits. Nobody is likely to go back to even the best of sites which uses mymonkeyballsstink.com

And then of course there are the issues of street credibility and offline advertising. A cool name is like a cool brand. I know some UK real ales brand on some pretty disgusting names, but that is very much a niche market.

Quote:
Originally Posted by CapeBrenton View Post
... however investing in a bullseye match name does not presuppose the most meaningful user experience, the delivery of said being the goal of all search engines. It's why the domain name is an ancillary factor (the significance of which can be debated forever) of search engine rankings but not the primary one.

There was a time when domain match was hugely OVERWEIGHT in early incarnations of various search engines. This led to extremely poor delivery of meaningful user experiences, as such an enormous portion of the namespace was/is locked up by speculators who are delivering PPC pages rather than meaningful content, while people with 'theoretically inferior' name platforms were doing meaningful development.

The domain will always be a factor in SE algos, but it will never be the primary one, nor even a profound one. The stated intention of search engines is often times directly contrary to the interests of "domain investors" and they've been working around us for quite some time now. In a theoretical vacuum where domain ownership was a pure meritocracy (the owner of cars.com was the "best" car manufacturer), they could use name match to a more significant degree, but in practice, given the set of circumstances they're working with, it will never be as big of a deal as "domainers" like to delude themselves into believing.
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Old 18th December 2009, 01:09 PM
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Re: Google Caffeine = slightly higher weighting for exact match domain name

Quote:
Originally Posted by CapeBrenton View Post
... however investing in a bullseye match name does not presuppose the most meaningful user experience, the delivery of said being the goal of all search engines. It's why the domain name is an ancillary factor (the significance of which can be debated forever) of search engine rankings but not the primary one.

There was a time when domain match was hugely OVERWEIGHT in early incarnations of various search engines. This led to extremely poor delivery of meaningful user experiences, as such an enormous portion of the namespace was/is locked up by speculators who are delivering PPC pages rather than meaningful content, while people with 'theoretically inferior' name platforms were doing meaningful development.

The domain will always be a factor in SE algos, but it will never be the primary one, nor even a profound one. The stated intention of search engines is often times directly contrary to the interests of "domain investors" and they've been working around us for quite some time now. In a theoretical vacuum where domain ownership was a pure meritocracy (the owner of cars.com was the "best" car manufacturer), they could use name match to a more significant degree, but in practice, given the set of circumstances they're working with, it will never be as big of a deal as "domainers" like to delude themselves into believing.
And SE engines have just cut out showing parked pages, which they could and probably should have done years ago.

Yes, absolutely no point getting into a debate about how powerful exact match domain keywords are. But they are powerful, and in all the main search engines, from google to yahoo to bing. Lots of "in the know" search engine people invest significant sums in them as ways of increasing ROI, and I personally have 68M reasons to believe they help.

And for the low prices even good IDN keywords still go for, the risk is negligible. And like RD says, its not just about the SE benefits ......
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