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Re: Japanese companies 2007 IDN.jp ?
What I read here is that most Japanese companies/TM brands prefer to use .jp for their websites, and .jp here merely means Japanese Web Address to them. Most of these sites are not web/online businesses.
Generic online businesses still prefer .com and the .com represents (web) Commercial to Japanese. I don't think the .com to Japanese is meaning "international" at all.
I conclude that Non-TM, generic keyword dot coms will have higher value and recognition to Japanese eCommerce operators (end users).
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