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Originally Posted by markits
What I read here is that most Japanese companies/TM brands prefer to use .jp for their websites, and .jp here merely means Japanese Web Address to them. Most of these sites are not web/online businesses.
Generic online businesses still prefer .com and the .com represents (web) Commercial to Japanese. I don't think the .com to Japanese is meaning "international" at all.
I conclude that Non-TM, generic keyword dot coms will have higher value and recognition to Japanese eCommerce operators (end users).
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No, I would pretty much say that the Japanese will recognize .jp as more valuable than .com though both will have value here over time. The ccTLD in the case of japan will be the ext of choice and there will be no demarcation based on whether it is a "generic" business or one with a "trademark". As much as some of us would find it more convenient if it were so.