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Old 5th January 2010, 01:02 AM
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The Big Bang of Business Naming - IDN

Quote:
Suddenly, some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With already 1.7 billion online users and 1 billion more on their way, the new business-naming capabilities allowing advance and intricate platforms of global cyberbranding provide mega opportunities.

Depending on types and styles of businesses, for a nominal cost, several dozen Web sites in multilingual formats with the right type of domain names worldwide can easily catapult sales and raise visibility to a brand new stratosphere.

First, the floodgates are now open to create foreign language domain names while so many highly populated countries are lined up to create their own colorful and dynamic galaxies of business names. Chinese, Arabic and Cyrillic domain names will become very popular and push away English as the only language of domains and cyberspace. A smart business strategy would be to fully comprehend and understand the nature of these dramatic changes on the global scene and immediately start an action plan around it.

Second, only those business names that can orbit freely will be fine, as tens of millions of others with nomenclature problems will come crashing down on top of each other, causing serious damage to their business models and totally wasting their advertising and marketing, without getting any value or desired attention in the marketplace.
http://www.ecommercetimes.com/story/...ing-69020.html
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Old 5th January 2010, 01:31 AM
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Re: The Big Bang of Business Naming - IDN

Just wanted to add this.
Quote:

Naseem Javed is recognized as a world authority on global naming strategies and corporate nomenclature issues. Author of Naming for Power, he introduced the Laws of Corporate Naming in the 1980s. Currently he is advising corporations and lecturing on global cyberbranding and the ICANN's new gTLD platforms. He can be reached at nj@njabc.com.
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Old 5th January 2010, 11:19 PM
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Re: The Big Bang of Business Naming - IDN

very interesting, thx
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