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When IDNs take off and wake up a lot of people, the full implementation of IDN.IDN will happen fast. The very news of, say, Japan or Russia applying for their .IDN extensions will put a price cap on IDN.com easily. IDN.com will still be highly valuable and “brandable”, but let’s admit it – when all said and done, internet users will not want to switch keyboards and typing in IDN.IDN will be their preferred way.
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