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The name of highest mountain in the world is not main thing.
But of course this name is geo too.
This name "everest" use thousands of companies in Russia.
эверест:компания (everest:company)
For example, everest.ru - the investment company (эверест.рф taken from this company) and else and else companies... .net taken from other company too.
First - geo, but it is name with association of power, leadership, reliability.