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Old 15th June 2006, 03:49 PM
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Re: The first $1mn IDN?...

Quote:
Originally Posted by Explorer
Just doing the math, a 10 year multiple on $277/day domain should give you a cool 1MM. Assuming 15% CTR and .15 per click, you need to have 12,346 visitors per day. That's a very high number, but not out of reach.
Everyone seems to be assuming high-value sales are entirely based on PPC value??? Surely this isn't the case? Aren't alot of high-value sales based on "branding". Otherwise, why would someone have just paid $1.6M for branson.com. I'm 300% sure the PPC numbers wouldn't have justified such a price...

FWIW, I think million dollar IDN sales are an absolute shoe-in, but I wouldn't care to predict the timeline.
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