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Old 15th June 2006, 03:52 PM
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Re: The first $1mn IDN?...

Quote:
Originally Posted by domainguru
Everyone seems to be assuming high-value sales are entirely based on PPC value??? Surely this isn't the case? Aren't alot of high-value sales based on "branding". Otherwise, why would someone have just paid $1.6M for branson.com. I'm 300% sure the PPC numbers wouldn't have justified such a price...

FWIW, I think million dollar IDN sales are an absolute shoe-in, but I wouldn't care to predict the timeline.

I agree that PPC is just one tool of many to value a domain. I am just pointing out that PPC-based valuation should put some floor on the price.
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