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Old 14th September 2010, 11:00 PM
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Let the rebranding begin!

Russian "smart" search engine Nigma.ru has rebranded itself in cyrillic to Нигма.РФ.

Not to shabby for as big of a site that it is.

http://www.alexa.com/siteinfo/nigma.ru (Yeah, Yeah, I know it's Alexa.)

Quote:
The idea of updating the logo Nigmy came after market research showed that Russian speakers are much easier to remember and type in the address bar Cyrillic domain than the domain, written in Latin letters.
Quote:
According donbass.ua department of public relations company, the new logo also emphasizes that intelligence search technology Nigmy primarily focused on the Russian-speaking users. According to statistics, 71.64% of users Nigma.RF live in Russia, 14.91% - in Ukraine and about 6% - in Kazakhstan and Belarus.

Victor Lavrenko, head of the development team Nigma.RF: "We believe that the Cyrillic domain names will soon become very popular in Russia. For example, according to the 2002 census in Russia English know only 4,8% of the population.Therefore, for marketers and advertisers Cyrillic domains are opening new opportunities to work with a wider audience. "
Article: Link

http://Нигма.РФ
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Old 14th September 2010, 11:19 PM
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Re: Let the rebranding begin!

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http://Нигма.com
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Old 15th September 2010, 12:03 AM
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Re: Let the rebranding begin!

Really GREAT news!
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Old 15th September 2010, 02:04 AM
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Re: Let the rebranding begin!

Quote:
Originally Posted by 555 View Post
Major fail on their part. They didn't forward http://nigma.ru either. So people are just supposed to figure it out? From what I read on Alexa their user base are a little slow in the head so they may not figure it out.
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