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日本語ドメイン Discussion for Japan IDN Domain names. Japanese IDNs are available in .com .net & .jp

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Old 23rd November 2010, 03:43 AM
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イマドキ家族.com on YouTube

This is the current front page of YouTube Japanese. It's been a while since I saw a Japanese IDN used for advertising last time.



イマドキ家族.com
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Old 23rd November 2010, 04:58 AM
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Re: イマドキ家族.com on YouTube

thanks Ryu for posting

it's a refreshing change to this time see an IDN being advertised, that forwards to an ascii

how would you translate イマドキ家族 ? something about family.. ?
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Old 23rd November 2010, 06:57 AM
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Re: イマドキ家族.com on YouTube

Quote:
Originally Posted by alpha View Post
thanks Ryu for posting

it's a refreshing change to this time see an IDN being advertised, that forwards to an ascii

how would you translate イマドキ家族 ? something about family.. ?
IDNs don't get auto-linked when people paste web-addresses on blogs, SNSs, BBSs, Q&A forums, etc. I guess that's one of the major reasons why corporations still avoid using IDNs as their main domains.

イマドキ家族 literally means "families these days," but it sounds better than that.
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Old 23rd November 2010, 07:06 AM
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Re: イマドキ家族.com on YouTube

Also, an IDN is not the only advertisement means for this campaign. They are running search box ad compaign as well, coupled with PPC ads on yahoo and google. Of course, Toyota wouldn't like to see the adward and Overture ads displayed with a punycode.

Last edited by Ryu; 23rd November 2010 at 07:07 AM..
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