IDN Forums - Internationalized Domain Names

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-   -   Carrefour (http://www.idnforums.com/forums/27733-carrefour.html)

andre 25th November 2010 01:58 PM

Carrefour
 
Carrefour, the French hypermarket chain has the Taiwanese addresses

http://家樂福.台灣/ Traditional Chinese
http://家乐福.台湾/ Simplified Chinese

Carrefour's Chinese name is Jiālèfú / 家樂福 / 家乐福

They have chosen very good characters for their name.

Jiā / 家 means home / family
lè / 樂 / 乐 means good fortune / happiness / luck
fú / 福 means happiness / good fortune / blessing

André 小山 Schappo

Wot 26th November 2010 08:17 AM

Re: Carrefour
 
They are and selling up in Singapore,Thailand & Malaysia could be they are moving out of Asia completely.

Nevertheless good to see they recognise the value of IDN.

seesawgame 26th November 2010 09:38 AM

Re: Carrefour
 
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bumblebee man 26th November 2010 01:03 PM

Re: Carrefour
 
When my father was in China he wanted to go to Carrefour which he told the taxi driver with perfect French pronounciation.

The taxi driver's answer was: "Ha ha ha, Challeful!"

When dealing with foreign markets brands need to make sure that the names can actually be written and pronounced in that specific language. Well done.

Vlaen 29th December 2010 03:12 PM

Re: Carrefour
 
When I lived on the mainland. Carrefour was my only source for butter. Mmmm....Butter.


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