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Old 13th May 2011, 10:21 PM
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Is The Dot Future Now? The ABC's of the New gTLDs

TPA: What advice do you have for in-house counsel currently navigating the gTLD process?

Neuman: They should bring in their marketing departments so that they know what the options are in applying for top-level domains, and to help set their global protection strategy with respect to the new global domains that are launched. We’ve been doing a bunch of presentations for in-house counsel and marketing groups. It’s really to become educated about the program. There is a sense of urgency that is out there because this process is open this year, but it’s kind of a one shot deal for this year for that 60-day period when applications are open. We don’t believe that there will be another application period for at least another 4 or 5 year period after that because of how long the application process takes. So it’s very important for [companies] to make a decision about whether to proceed or not because if they don’t proceed this year they may not have an opportunity for several years out.
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