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Old 15th May 2011, 08:13 PM
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Differentiation / Translations – IDNs / Community- based Evaluation Scoring.

Background
The BC supports community-based gTLDs and IDNs as the optimal way to expand the
name space. The Business Constituency has consistently stated this for 10-years.
Allowing new gTLD community-based applicants the ability to serve their markets with
whichever script a registrant would like to register its (community) domain name, adds
value to the DNS. The Economic Framework notes that “a potentially important source
of differentiation is in the allowable characters in a gTLD…New gTLDs, however, will be
able to use Internationalized Domain Names (IDNs) with characters from other
alphabets. IDNs can already be used in some second-level domain names (depending on
the rules of the registry), but extending the character set used in the top level domains
should reduce confusion and difficulty in using the Internet”. (Para. 30


Recommendation 1: The BC recommends the inclusion of two further questions:
(1) Which users/registrants/organization/group/community do you intend to serve?
(2) How does your TLD differentiate itself from others in the DNS


Recommendation 2
Each community-based applicant should be allowed to increase their utility within
their specific community by having the option to apply for their respective IDNequivalent TLDs for a nominal additional fee (per IDN or translated equivalent)

http://forum.icann.org/lists/bc-gnso/pdf7bS90kfqkn.pdf
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