View Single Post
  #10 (permalink)  
Old 25th June 2006, 02:33 PM
Prodigy's Avatar
Prodigy Prodigy is offline
Join Date: Jun 2006
Posts: 683
iTrader: (8)
Rep Power: 578
Prodigy is an unknown quantity at this point
Re: Future of mobile internet v/s computer internet??

Hey buddy, your preaching to the converted

One thing that people have to keep in mind as well is that the Japanese consumer is also the most aestheically senstive consumer as well. Beauty and aethetics are everything here. Beautiful names are more memorable than functional names in terms of concept development.

I have a Director here that searches everytime he needs to go to the Train schedule website... even though the website's name is in Japanese. Just tells you how much they need a comprehensible type-in system,
Reply With Quote