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Old 22nd May 2011, 12:06 AM
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The Next-Generation Browser: No URL Bar

http://www.conceivablytech.com/7533/...ser-no-url-bar

Quote:
Still, having played with the reduced Chrome interface, we are now convinced that this is the path browsers will take. Removing the URL bar may sound outrageous, but it is a decision that makes sense, in the end. We are clearly moving to a time where navigating the web isn’t the problem anymore. Visualizing content, especially new types of content such as specialized apps in as much space as possible is becoming more and more an issue as we are working with multiple web-enabled devices with different screen sizes. Entering the address of a web site is merely one task of many – and once you are at your destination, there is no need to permanently display the address (with the exception of security concerns, which will need to be addressed.) The additional space gained can benefit web applications that now look like they can be run in full-screen mode by default.

From a user perspective this approach makes a lot of sense. Web site owners may see this differently as their URL is suddenly devalued. The URL bar has been a marketing tool which turned web addressed into brand names. When the URL bar is gone, what does it matter if your site has a .com, .tv or .biz address, as long as a search engine will find it and give you a high ranking? When the URL bar is removed, there will be another challenge for Internet marketing managers. Keep in mind, this is a matter of when, not if.
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Old 22nd May 2011, 05:42 AM
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Re: The Next-Generation Browser: No URL Bar

Unbelievable arrogance. It is almost like thinking people will prefer to let th Party do their thinking for them.
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Old 22nd May 2011, 05:51 PM
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Re: The Next-Generation Browser: No URL Bar

I've heard this since I've been in domaining, don't see it happening. Isn't that on par with extortion? Removing the url bar?

An example, I just saw an Audi commercial. The url was audiusa.com. The consumer can type-in that domain and it only cost Audi for the commercial on television. Now, if the consumer is forced to type-in audiusa.com in the search, they'll see another ad that'll get clicked costing Audi even more money to get the same traffic they would have recieved had their customers not been FORCED through a search engine. I think that's called racketeering. I don't see the courts smiling on Google doing this. I only see Google getting it's ass sued to the stone age.
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Old 22nd May 2011, 09:12 PM
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Re: The Next-Generation Browser: No URL Bar

Wanted to edit and add this as opposed to making a new post.

Quote:
We are clearly moving to a time where navigating the web isn’t the problem anymore.
This right here is the very definition of racketeering. Of course it's not a problem navigating the web. We can not only search, we can also type-in our destinations. Removing the url thus creates a problem that didn't exist.

Quote:
Originally Posted by [URL="http://en.wikipedia.org/wiki/Racket_(crime)"
Wikipedia[/URL]]
the word racket is used to describe a business (or syndicate) that is based on the example of the protection racket and indicates a belief that it is engaged in the sale of a solution to a problem that the institution itself creates or perpetuates
So, if you pay us through ads instead of direct navigation. We'll "protect" your traffic making sure your consumers get there by paying us a fee for ads for the domain you advertise elsewhere.

When in reality the traffic is already getting there. Thus Google is creating the problem and no longer being a search company but a mafia-esque company forcing all companies to pay to get their traffic that has already been paid for through other means.

Anyone else see companies willingly allowing Google to do this to them on domains they've spent millions to brand and sear into the minds of consumers? Me neither.
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Old 22nd May 2011, 10:09 PM
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Re: The Next-Generation Browser: No URL Bar

on the other hand it will bring the keyword generic domains right to the top of the search engine results.

but the point about Racketeering is a valid point. That is a precise definition of it. Of course I expect the google staff to edit the Wiki page shortly.
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Old 22nd May 2011, 11:57 PM
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Re: The Next-Generation Browser: No URL Bar

90% +++ of Android phones made in China for the Chinese market have Baidu as the
default search.

second...Amazon has a better store for android apps on my android phone than Google does.

the explosion of smart phones (iOS and android mostly....let's leave RIM and MS/Nokia ..out)

the impending explosion of tablets...
the impending explosion of HTML 5 websites or mobile websites...

is a different direct navigation or type in or search environment in 2012.

Google is panicked that mobile search is bearing down on 20% of total search.
CTR on ads from mobile search are 1/10th to 1/100th of web search.
Only clicks on display ads via their AdMob are moving the needle.

domains are always a real estate asset ...a location.
preferably a business ..but always a location.

Google can do what ever it wants...and will.
But even with its own OS , it is being outsmarted in China directly.
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