IDN Forums - Internationalized Domain Names  
Home | Advertise on idnforums | Premium Membership

Go Back   IDN Forums - Internationalized Domain Names > IDN Discussions > General Discussion

General Discussion Feel free to talk about anything and everything in this board.

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 4th June 2011, 11:28 PM
555 555 is offline
ком.ком コム.コム
 
Join Date: Jan 2006
Posts: 4,141
iTrader: (33)
Rep Power: 1679
555 has disabled reputation
New gTLDs Communications Plan

KEY MESSAGES
1. The landscape of the Internet is expanding.
2. Most organizations with an online presence will be affected in some way; for some, this represents
great opportunity.
3. New gTLDs are a platform for innovation.
4. They bring risks and rewards, and potential applicants should evaluate the program carefully before
deciding whether to proceed.
5. The New gTLD program was developed in a transparent, inclusive and thorough way.
6. Strong efforts were made to address the concerns of all interested parties.
7. Ensuring the security, stability and resiliency of the Internet is paramount. New gTLDs will not affect
the stability of the Internet.

8. Additional safeguards were put in place to enhance property, consumer and other Internet
protections.
9. Internationalized Domain Names make it possible to access the Internet in scripts other than Latinbased characters

_________________________________

THEME
The overarching theme will be Internet expansion, under the premise that the landscape of the Internet
is expanding. New gTLDs are opening up the domain name space and expanding the horizon of the
Internet, increasing the potential for innovation. And IDNs are expanding the domain name space by
allowing users to access the Internet entirely in their local language characters, making the Internet ever
more globally inclusive.

_________________________________

Core components, phase one
The New gTLDs Communications Plan has four distinct phases.
Phase 1: Pre launch, defined as the four-month campaign period leading up to the official launch of the
program signaled by the opening of the application period.
Phase 2: Launch, defined as the 60-day period when applications will be accepted.
Phase 3: Post launch, defined as the time period once the application period closes until the next round
opens.
Phase 4: TLDs go live/in the root
The plan focuses on four key communications areas over the board-mandated communications period:
1. Coordinated campaign incorporating TV, radio, print and online advertising elements,
customized by region.
Initial advertising targets: international business TV, newspapers and websites, Google ads.
Develop an energetic, bright, attention-getting teaser campaign – both in video and print
form - that piques interest and directs people to the new gTLD website: What will be the
next big .thing? You name it!. This will create expectations that something big is coming.
2. Top-tier international press coverage.
Ensure widespread/global press coverage about the program – interviews with strategic
outlets and article placement, aimed initially at global and regional TV channels and major
business newspapers.
3. Five major regional launches/road shows.
Regional launch events will be held in each ICANN region. Three countries will be visited per
region, with major speeches, press conferences and outreach events held in each.

_________________________________

PHILOSOPHY
If approved, the launch of new generic top-level domains will fundamentally change the Internet as we
know it. Such a profound change will ultimately have implications for every country and, in our highly
connected world, for most people.
That demands and deserves a high-impact international communications program. Aimed far beyond
ICANN’s usual audiences, it will eventually target the general public as well as a series of specific
audiences on the premise that a rising tide lifts all boats:

http://www.icann.org/en/topics/new-g...30may11-en.pdf
Reply With Quote
  #2 (permalink)  
Old 5th June 2011, 02:28 PM
Veteran
 
Join Date: Feb 2006
Posts: 7,495
iTrader: (65)
Rep Power: 2676
blastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enoughblastfromthepast will become famous soon enough
Re: New gTLDs Communications Plan

Quote:
This will create expectations that something big is coming.
Quote:
That demands and deserves a high-impact international communications program.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On



All times are GMT. The time now is 07:02 PM.

Site Sponsors
Your ad here
buy t-shirt
מחיר הזהב

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.3.0
Copyright idnforums.com 2005

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54