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Old 10th June 2011, 11:05 PM
555 555 is offline
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ikea on .ikea:from a marketing perspective we don’t see benefit –just increased costs

http://www.worldtrademarkreview.com/...9-5C750B99790E
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Old 11th June 2011, 02:18 AM
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Re: ikea on .ikea:from a marketing perspective we don’t see benefit –just increased c

letting lawyers decide branding is poor management.
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Old 11th June 2011, 08:10 PM
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Re: ikea on .ikea:from a marketing perspective we don’t see benefit –just increased c

Quote:
Originally Posted by sbe18 View Post
letting lawyers decide branding is poor management.
They are in minority on the list of companies who 'got' idn's in the very early years. They registered many languages i.e икеа.com in Cyrillic and איקאה.com in Hebrew.
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